Lifecycle Marketing Manager

Reposted 2 Days Ago
Be an Early Applicant
Hiring Remotely in California, USA
Remote
Mid level
Artificial Intelligence • Fintech • Machine Learning • Software • App development • Conversational AI • Generative AI
SDG is one of the world's leading social discovery companies — connecting millions of people across dozens of products
The Role
Plan, execute, and optimize lifecycle campaigns across email, SMS, and push using segmentation, A/B testing, and analytics to drive engagement and revenue. Collaborate with product, design, and analytics teams and maintain a testing framework to improve customer experience.
Summary Generated by Built In

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Lifecycle Marketing Manager to join our team.

Your main tasks will be:

    • Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue;
    • Create and manage customer segmentation and targeting strategies to optimize the customer journey;
    • Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages;
    • Develop and execute SMS and push notification campaigns to engage customers across multiple channels;
    • Monitor and analyze campaign performance to optimize results and ROI;
    • Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns;
    • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy;
    • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

    We expect from you:

    • Strong Clevertap Platform knowledge;
    • Ability to self-manage;
    • Strong analytical skills and ability to use data to make informed decisions;
    • Understanding of customer behavior and segmentations;
    • Experience with A/B testing and experimentation;
    • Experience with SMS and push notification marketing;
    • Experience with HTML and CSS for email design;
    • Graphic designs for email marketing (basic level, but passionate to learn)

    What do we offer:

    • REMOTE OPPORTUNITY to work full time;
    • The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
    • 6% 401K retirement match;
    • Healthcare benefits (include medical, dental, and vision insurance);
    • Time-off benefits include 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday.

    Sounds good? Join us now! 

    Skills Required

    • Strong CleverTap platform knowledge
    • Ability to self-manage
    • Strong analytical skills and ability to use data to make informed decisions
    • Understanding of customer behavior and segmentation
    • Experience with A/B testing and experimentation
    • Experience with SMS and push notification marketing
    • Experience with HTML and CSS for email design
    • Basic graphic design skills for email marketing
    • Experience developing and executing lifecycle marketing strategies and email campaigns

    Social Discovery Group Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Social Discovery Group and has not been reviewed or approved by Social Discovery Group.

    • Healthcare Strength Health coverage is presented as a voluntary medical insurance program with options like dentistry, cancer coverage, telemedicine, psychological support, and discounted coverage for relatives. For those not eligible for corporate plans, an annual allowance toward health insurance or doctor’s fees is available.
    • Wellbeing & Lifestyle Benefits Wellness-oriented perks include yoga, sports tournaments, a unified sports subscription, office massages, and remote-work support such as equipment and internet/coworking stipends. Feedback suggests mobility perks like work-from-anywhere and relocation assistance further enhance everyday flexibility.
    • Strong & Reliable Incentives Bonuses are described as flexible and tied to outcomes and projects, with substantial referral rewards and recognition via a gamified gratitude system. Professional development funding and paid conferences add tangible performance-linked rewards.

    Social Discovery Group Insights

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    The Company
    HQ: Sliema
    1,000 Employees
    Year Founded: 1991

    What We Do

    Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other. Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries. We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000 professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

    Why Work With Us

    We infuse Passion into every project, driving innovation. Empowerment and Responsibility lets you own initiatives beyond your role, Result-based Evaluation rewards impact over hours. Integrity and Trust ensure transparency, Honesty and Feedback fuel growth, Tolerance of Failures turns setbacks into breakthroughs—unique in tech

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