Lifecycle Marketing Manager (IN)

What will you be doing?

• Develop Full-Funnel Email Marketing Strategy: Create and implement a comprehensive email marketing strategy that encompasses lead generation, nurturing, and post-customer lifecycle stages for both our B2C and B2B audiences.
• Email Marketing Strategy and Execution: Own and manage the end-to-end email marketing process using Salesforce and Dotdigital, including planning, list segmentation, content creation (working with the design and content teams), building and deploying email campaigns and automated journeys for both marketing and sales initiatives.
• Technical Email Marketing Management: Build and maintain clean and effective email lists and segments within Salesforce and Dotdigital, ensuring data accuracy and compliance. Develop and implement automated email workflows and journeys for lead nurturing, sales team prospecting support, customer onboarding, engagement, retention, and win-back.  
• Lead Nurturing and Prospecting: Design and implement email nurture campaigns to educate and qualify leads for both our price comparison service and Parcelhero Pro, guiding them through the sales funnel. Develop email journey strategies to support the sales team in prospecting and converting leads into Parcelhero subscribers.
• Grow Customer Lifetime Value (LTV): Build and implement email marketing plans that increase customer LTV by driving adoption of new features, promoting relevant services, and identifying opportunities for further engagement. Track and report performance to key stakeholders across the entire customer lifecycle.
• Reduce Churn: Partner with customer success teams to understand why customers leave. Build and implement email-based nurture plans, including tailored messaging and offers, to retain customers longer.
• Performance Monitoring and Analysis: Work with marketing operations and data teams to define and highlight key engagement, conversion, loyalty, LTV, and churn metrics. Track performance across all email campaigns and customer touchpoints, set goals, and proactively measure and communicate results to the wider organization.
• Customer and Market Research: Research to understand our target audiences, including their needs, pain points, and preferences across the entire customer journey, and identify opportunities for improvement in our email communications.
• Collaboration: Partner closely with Marketing, Sales, Product, and Customer Success teams to ensure alignment and consistency in all email communications and customer experiences, from initial contact to long-term engagement.
• Integration Support: Working cross-functionally with operational and technical teams to actively promote and support the development and implementation of integrations with other business platforms and drive AI enhancements into working practices.
• Testing and Optimization: Implement A/B testing and other optimization strategies across all email campaigns to continuously improve performance, conversion rates, and overall effectiveness throughout the funnel.

What are we looking for?

• Full-Funnel Email Marketing Expertise: 4+ years of experience managing and executing email marketing strategies across the entire customer lifecycle, including lead generation, nurturing, and post-customer engagement.
• Email Marketing Mastery: Extensive experience managing email marketing programs using CRM platforms, with a deep understanding of email marketing best practices, deliverability, and analytics.
• Technical Proficiency in CRM: Proven expertise in building and managing email lists and automated journeys for both marketing and sales enablement.
• Lead Nurturing and Sales Enablement Experience: Demonstrated success in developing and implementing email nurture campaigns to qualify leads and create email strategies to support sales team prospecting efforts.
• Data-Driven and Analytical: Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable marketing strategies across the entire customer journey. Experience tracking and reporting on key metrics such as conversion rates, engagement, loyalty, LTV, and churn.
• Strategic and Creative Thinker: Ability to develop both strategic email marketing plans for the full funnel and engaging email content that resonates with different audience segments at various stages of their journey.
• Excellent Communication Skills: Exceptional written and verbal communication skills with the ability to craft clear, concise, and compelling messaging for a variety of audiences and purposes.
• Cross-Functional Collaboration: Proven ability to work effectively across teams, including marketing, sales, product, revenue operations, and customer success.
• Organizational Skills: Highly organized and detail-oriented with the ability to manage multiple projects and deadlines in a fast-paced, remote environment.
• Industry Experience: Experience in B2B marketing and SaaS is preferred. Exposure to the e-commerce or logistics sectors is a plus.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in email marketing or growth marketing roles with a strong emphasis on email, preferably in a B2B SaaS environment.
• Strong hands-on experience using an email marketing platform (e.g., Dotdigital, HubSpot, Salesforce Marketing Cloud/Pardot, Mailchimp, Braze, Iterable, Klaviyo, or similar). Experience with Dotdigital is preferred but not required.
• Experience working within a CRM such as Salesforce or HubSpot is mandatory, including pulling lists, managing segmentation, and using lifecycle data to drive campaigns. Deep technical Salesforce administration experience is not required.
• Proven experience in developing and implementing email marketing strategies for lead generation and sales enablement, in addition to post-customer engagement.
• Strong analytical skills with experience using data to drive marketing decisions across the full funnel.
• Excellent written and verbal communication skills.
• Experience with A/B testing and optimization techniques for all types of email campaigns.
• Familiarity with marketing automation best practices and regulations (e.g., GDPR, CAN-SPAM).
• Proficiency in Google Workspace suite (Gmail, Docs, Sheets, Slides, etc.).
• Experience with project management tools is a plus, such as Asana, Jira, Linear, or Monday.com.