Lifecycle Marketing Manager

Solace is a healthcare advocacy marketplace that connects patients and families to experts who help them understand and take charge of their personal health

As a Lifecycle Marketing Manager at Solace, you’ll be responsible for shaping how we communicate with patients throughout their journey — from initial awareness to long-term engagement and retention. You’ll collaborate closely with cross-functional teams to refine our lifecycle programs, test, and scale operational excellence across channels (email, SMS, and beyond). This is a hands-on role for a strategic thinker and meticulous executor who thrives on ownership and iteration in a fast-moving environment.

• Own and optimize the end-to-end patient lifecycle across acquisition, onboarding, engagement, and retention.

• Design, launch, and analyze multi-channel lifecycle programs that drive measurable improvements in activation, conversion, and patient satisfaction.

• Develop experimentation frameworks—from hypothesis creation to measurement—and partner with Analytics to surface insights that fuel iteration and innovation.

• Collaborate cross-functionally with Product, Data, and Operations to ensure alignment, consistency, and scalability of all lifecycle efforts.

• Implement and maintain complex automation workflows in Customer.io, leveraging segmentation, conditional logic, and personalization to deliver tailored experiences.

• Ensure quality and compliance through rigorous QA across communications, safeguarding accuracy, brand alignment, and regulatory adherence.

• Translate insights into strategy, using performance data to continuously refine targeting, creative, and cadence for optimal outcomes.

A high-performing lifecycle ecosystem that runs with precision, agility, and measurable impact — delivering the right message, to the right person, at the right time, every time.

• A strategic operator who can think holistically about the patient journey while staying detail-obsessed in execution.

• A data-informed marketer who loves using experimentation and analytics to improve every touchpoint.

• A builder and optimizer who can bring structure and process to fast-evolving environments.

• A collaborative partner who thrives on cross-functional work and constructive feedback.

• Excited to contribute hands-on in a high-growth, mission-driven startup.

This is an individual contributor role reporting directly to the Head of Lifecycle Marketing.

• 7+ years of experience in lifecycle, CRM, or retention marketing — ideally in a consumer-facing environment.

• Proven track record of owning and scaling multi-channel lifecycle programs that deliver measurable business results.

• Deep familiarity with CRM platforms (Customer.io, Braze, Iterable, or similar) and dynamic personalization strategies using Liquid or conditional logic.

• Strong understanding of A/B testing, experimentation design, and data-driven decision-making.

• Experience collaborating with cross-functional partners (e.g., product, design, analytics, operations) to deliver seamless, customer-centric campaigns.

• Proficiency in data interpretation, reporting, and optimization; comfortable using dashboards or pulling reports to drive insights.

• Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously.

• A bias for action — you move fast, make sound decisions, and thrive under tight timelines.

• Bonus: experience in healthcare, fintech, or other regulated industries.

Applicants must be based in the United States.

Up for the Challenge?

We look forward to meeting you.

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