Persona helps companies of all sizes verify individuals and businesses and automate any identity-related use case.
The Role
About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Coursera uses Persona to ensure the right person is earning each degree. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.
About the Role
As Persona continues to scale our GTM operations, we are seeking a Lifecycle Marketing Manager to join the marketing team. You will be part of Persona’s marketing engine and will directly impact Persona’s long-term goals. As a Lifecycle Marketing Manager, you will closely work cross-functionally with Demand Generation, Content Marketing, Sales, Revenue and Marketing Operations, and more to identify opportunities and execute strategy to improve the buyer’s journey. You are with leveraging marketing automation platforms to educate, influence, and convert buyers and customers with best-in-class experiences.
As our ideal candidate, you are obsessed with creating best-in-class cross-channel experiences, collaborative and creative, confident in developing and executing strategies, and data-driven when making decisions.
What you'll achieve at Persona
- Collaborate with product marketing, content marketing, and design to create, execute, and optimize nurture campaigns to move buyers to the next stage of the funnel.
- Partner with product marketing and demand generation to optimize targeting and personalize messaging across campaigns.
- Understand the buyer’s journey: map out drop-offs, gaps, and areas of improvements.
- Ideate and execute quarter-long A/B testing plans, both large and small, to continuously improve the buyer’s journey through education, conversion, and activation. You’ll also get the chance to think beyond email, to the other parts of the buyer’s journey such as the landing pages, digital and non-digital channels, and more.
- Support crossfunctional partners with campaign operations, subject matter expert guidance, and execution.
- Analyze and track data to maximize the weekly and monthly performance of email campaigns to achieve customer acquisition, conversion, and growth goals.
- Proof and QA campaigns and assets to ensure error-free execution and ideal user experience.
What you'll bring to Persona
- 3+ years in email marketing or lifecycle marketing within B2B enterprise SaaS
- Experimental and growth mindset. You look at data and find opportunities for improvements, and that excites you.
- A can-do attitude. You are curious, comfortable with ambiguity, and ready to give and receive both constructive and positive feedback.
- Experience with business automation systems — proficiency in marketing automation systems (Marketo, Iterable, Hubspot) and experience with CRMs like Salesforce (including comfort in creating and editing reports) are required.
- Detail oriented. You know that every component of a campaign has a job and a downstream impact, so no detail is missed.
- Proven ability in owning campaign programs from conception through execution (this includes planning, project management, and tactical execution).
- Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns and priorities simultaneously.
- Outstanding proactive communication skills and ability to problem solve with minimal guidance in a fast-paced, deadline-oriented, data-driven, and team-focused environment.
- Strong analytical background and thrives in making data-driven decisions.
- Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA).
- Nice to have: Copywriting skills, knowledge of HTML/CSS.
Compensation & equity
This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline based on market data for roles located in the San Francisco Bay Area, and may vary depending on location. Salary ranges are subject to change without notice.
Benefits and perks
Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
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The Company
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials. Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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