WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
In the role of Lifecycle Marketing Manager, you will report to the Senior Lifecycle Marketing Manager.
We are considering applicants for the location of Culver City, CA.
Core Areas of Responsibility
- You will be focused on supporting and elevating CRM/Lifecycle marketing campaigns that market our company's all lines of business (SVOD, E-commerce, Games, Theatrical, Events, emerging markets).
- You will increase awareness and conversions in several company initiatives
- Develop and collaborate global lifecycle marketing campaigns to improve user engagement, upsells, retention, and re-engagement
- Leverage internal data by working with product, analytics, and data teams to understand user behavior in depth.
- Identify Lifecycle areas of opportunity, and implement programs to increase conversions and retention optimization
- Work directly with marketing partners and external partners to deliver global marketing campaigns
- Manage end-to-end processes for integrated campaigns across email, push notifications, in-app messages, and in-product -- including identifying campaign opportunities, developing strategy and messaging, overseeing asset creation, reporting, optimization for ongoing campaigns
- Develop and oversee a roadmap that prioritizes high-impact campaigns for international regions.
- Implement scalable retention marketing programs using AB and multivariate testing strategies and quickly apply insights.
- Manage the development of assets (email, push notifications, in-app, SMS messages) through the creative review process, localization, and collaborating with designers and copywriters while following brand guidelines.
About You
We get excited about candidates, like you, because...
- You have 5+ years of CRM/Lifecycle Marketing, retention marketing experience, or are in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels, which is acceptable.
- You have experience using marketing automation tools or email marketing platforms Braze EMS to personalize customer journeys (i.e Emarsys, Iterable, Sailthru, Salesforce, or Marketing Cloud)
- You have experience working with complex localized marketing projects and coordinating logistics with many international partners.
- You have experience working with technical and business teams in different countries and time zones.
- You have experience using marketing and product analytics tools (i.e. Mixpanel)
- You have experience with project management tools (JIRA or similar) and the ability to use them for streamlined marketing operations and team collaboration.
- You have a Bachelor’s Degree in a quantitative discipline (Math, Economics, Statistics), Marketing, or Business.
About the Team
The Lifecycle Marketing (CRM) team meets important goals across growth, engagement, and retention touching all businesses -- AVOD/SVOD (advertising video on-demand / subscription video on-demand), E-commerce, Events, and Games. We have grown the successful Crunchyroll service to over 10 million paying subscribers and over 100 million registered users internationally. We connect with users by tapping into an important set of marketing channels -- email, push notifications, in-app messages, landing pages, and house ads.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Culver City, CA
$97,983—$122,479 USD
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
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Courage. We believe that when we overcome fear, we enable our best selves.
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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
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Service. We serve our community with humility, enabling joy and belonging for others.
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Kaizen. We have a growth mindset committed to constant forward progress.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
What the Team is Saying
What We Do
Crunchyroll is the world’s largest destination for anime and manga focused on creating 360° experiences — from video to merchandise, events, and gaming — for fans to connect through the content they love.
Why Work With Us
The quality of our company is a direct result of the quality of our people, so we take the process and art of hiring very seriously. Every position we recruit against is an opportunity for us to enhance and directly impact our culture and climate, and it is a reflection of the values we uphold.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Two in-person days per week. Tuesdays and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if the please.
