The Role
Executes B2B lifecycle and customer marketing programs focused on onboarding, adoption, retention, renewals, expansion, and advocacy. Develops cross-channel communications, customer stories, references, referrals, educational content, and enablement materials. Partners with Customer Success, Sales, Account Management, Product Marketing, and Data to segment audiences, analyze performance, identify churn risks, and optimize customer journeys and campaigns.
Summary Generated by Built In
Lifecycle Marketing Manager
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention-oriented lifecycle communications.
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention-oriented lifecycle communications.
This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The role is highly hands-on and execution-focused, contributing directly to programs that increase engagement, satisfaction, and lifetime value.
The Lifecycle Marketing Manager supports customer marketing for all service lines, reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small, fast-moving team.
Essential Functions
Lifecycle & Retention Support
- Execute cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition.
- Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.
- Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers.
Expansion Support (Upsell & Cross-Sell)
- Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.
- Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials.
Customer Marketing & Advocacy
- Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories.
- Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development.
- Assist in developing customer-facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.
Enablement, Insights & Optimization
- Working with Product Marketing, create ad maintain customer-facing and internal materials (one-pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education.
- Use customer insights and performance data (usage trends, NPS/CSAT, support inputs) to help refine messaging, segmentation, and timing.
- Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes.
- Help maintain dashboards and reports related to lifecycle performance, retention, adoption, and advocacy.
Team & Day-to-Day Execution
- Contribute as a hands-on team member, balancing independent execution with cross-functional collaboration.
Minimum Qualifications
- Experience executing lifecycle or customer marketing programs in a B2B environment, with exposure to retention, advocacy, renewals, or expansion initiatives.
- Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred.
- Strong organizational and execution skills with the ability to manage multiple programs simultaneously.
- Hands-on experience with Salesforce preferred.
- Comfortable working cross-functionally and supporting shared goals across Marketing, Customer Success, and Sales.
- Analytical mindset with experience using data to measure performance and inform improvements.
- Ability to adapt in a fast-paced environment with evolving priorities.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to depend on your skills, qualifications, and experience. We expect compensation for this role starting at 90K. We encourage all interested candidates to apply.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
Skills Required
- Experience executing lifecycle or customer marketing programs in a B2B environment, including exposure to retention, advocacy, renewals, or expansion initiatives.
- Three to five years of B2B lifecycle or customer marketing experience.
- Strong organizational and execution skills, with the ability to manage multiple programs simultaneously.
- Hands-on experience with Salesforce.
- Ability to work cross-functionally with Marketing, Customer Success, and Sales teams.
- Analytical mindset and experience using data to measure performance and inform improvements.
- Ability to adapt in a fast-paced environment with evolving priorities.
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The Company
What We Do
Our Company: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans. Our Business: WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide: help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.
