What you will do at VeSync:
- Audit every active marketing campaign and automated/triggered flow in Klaviyo
- Diagnose the open-rate-vs-click-through gap and close it through content relevance, segmentation, and sendtime
optimization - Grow the owned email and SMS list across every touchpoint, not just DTC checkout
- Build ways to capture first-party contact information from customers who discover us through retail and
marketplace channels - Partner with Acquisition on list-growth campaigns and sign-up incentives
- Build and optimize welcome and onboarding flows
- Build replenishment and win-back flows, since filter and consumable replenishment is a natural fit for Levoit and
Cosori - Stand up real behavioral segmentation, using purchase history, engagement, and product category
- Partner with Ecommerce/Data on the upcoming CDP rollout and the long-term segmentation architecture
- Coordinate with the Conversion team on personalized homepage content by visitor type
- Design Levoit and Cosori's North America loyalty strategy from the ground up
Evaluate and recommend how, or whether, to connect to VeSync's existing in-app loyalty program, working
closely with our Global team to align North America's approach with the global strategy
Run referral and UGC/review-generation campaigns - Track repeat purchase rate and CLTV
- Own retargeting strategy for lapsed customers, in partnership with Acquisition
What you bring to the role:
- 7+ years in lifecycle, retention, or CRM marketing, at the Senior Manager level or a strong Manager ready to
operate at that level - Hands-on experience implementing or configuring a CDP (e.g., Segment, Adobe CDP, or similar), including
connecting it to segmentation and personalization programs, not just inheriting one someone else already built - Deep, hands-on ESP experience, including segmentation, flows, deliverability, and testing
- A track record of diagnosing engagement problems, beyond open-rate and deliverability metrics, and fixing
them through content and targeting - Demonstrated ability to build segmentation and personalization without a mature CDP. You're resourceful with
the data you have. - A track record of owning a function with minimal oversight. You're comfortable bringing plans and results rather
than waiting for direction. - Experience designing or launching a loyalty/rewards program from scratch, not only managing one that's already
built - Experience in subscription or replenishment-driven DTC businesses
- Experience growing an owned list through channels beyond direct checkout
- Experience partnering with global or regional teams to align local strategy with a broader company-wide
approach - Experience integrating a DTC loyalty program with a broader app-based or parent-company loyalty ecosystem
- Familiarity with Shopify Plus
- Experience partnering cross-functionally with a Conversion/CRO function on shared surfaces like the homepage
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $125K Annually
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
Skills Required
- 7+ years of experience in lifecycle, retention, or CRM marketing, at Senior Manager level or as a Manager ready to operate at that level
- Hands-on experience implementing or configuring a CDP such as Segment, Adobe CDP, or similar
- Experience connecting CDP capabilities to segmentation and personalization programs
- Deep hands-on ESP experience, including segmentation, flows, deliverability, and testing
- Track record of diagnosing and improving engagement problems through content and targeting
- Experience building segmentation and personalization without a mature CDP
- Ability to own a function with minimal oversight and independently deliver plans and results
- Experience designing or launching a loyalty or rewards program from scratch
- Experience in subscription or replenishment-driven DTC businesses
- Experience growing an owned list through channels beyond direct checkout
- Experience partnering with global or regional teams on local and company-wide strategy
- Experience integrating a DTC loyalty program with an app-based or parent-company loyalty ecosystem
- Familiarity with Shopify Plus
- Experience partnering with a Conversion or CRO function on shared surfaces such as the homepage
What We Do
Founded in 2011, Etekcity was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment. By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories. Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive. With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment. Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.
