Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.
We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards.
As a Lifecycle Marketing Manager you’ll drive the way we connect with customers to drive engagement across our products, connecting the right user to the right action. You will be focused on informing and implementing a strategic growth roadmap that introduces users to the right products and drives engagement across the entire user journey across onboarding, product adoption, engagement and retention.
You’ll work closely with teams across product, marketing,, creative and data science to build campaigns, experiments and messaging that increase engagement with our products and services. You have a passion for applying a quantitative approach to prioritization and creative problem solving. You look to marketing technology and data as your competitive advantage.
At your core, you are results oriented and thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.
This role is based in our Menlo Park, CA and New York City, NY office(s), with in-person attendance expected at least 3 days per week.
At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.
What you’ll do- Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement.
- Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys
- Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences
- Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
- Drive the creative development & iteration pipeline applying takeaways from your A/B
- Bachelor’s degree from an accredited college or university
- 5 + years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field
- Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases
- Results oriented approach - with the humility, drive, and creativity to get it done
- Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
- Familiarity with SQL and / or HTML a plus
In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. For other locations not listed, compensation can be discussed with your recruiter during the interview process.
Base Pay Range:
Click here to learn more about our Total Rewards, which vary by region and entity.
If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application.
Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.
Skills Required
- Bachelor's degree from an accredited college or university
- 5+ years of growth marketing experience in consumer financial services or equivalent data-driven field
- Analytical approach with experience using Excel, A/B testing, and relational databases
- Experience designing and analyzing A/B tests and applying basic statistics (sample size, significance)
- Experience with marketing strategy, opportunity assessment, customer segmentation and message testing
- Results-oriented with humility, drive, and creativity to execute
- Familiarity with SQL and/or HTML
Robinhood Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Robinhood and has not been reviewed or approved by Robinhood.
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Healthcare Strength — Healthcare is described as best-in-class, with strong medical, dental, and vision coverage, mental-health support, and life and disability insurance. Low premiums and solid dependent coverage are also noted, reinforcing the strength of core health benefits.
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Equity Value & Accessibility — Equity grants through RSUs and an ESPP are standard, and for many tech roles equity meaningfully lifts total compensation when the stock performs. Clear multi-year vesting schedules make ownership accessible as a core part of the pay mix.
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Parental & Family Support — Parental leave and fertility benefits are emphasized, with generous paid time for new parents cited as a standout. Family-oriented policies are consistently portrayed as a strong component of the package.
Robinhood Insights
What We Do
Robinhood Markets, Inc. (NASDAQ: HOOD) transformed financial services by introducing commission-free stock trading and democratizing access to the markets for millions of investors. Today, Robinhood, through its subsidiaries, lets you trade stocks, options, futures (which includes event contracts), and crypto, invest for retirement, earn with Robinhood Gold, and access an expert-managed portfolio with Robinhood Strategies. Headquartered in Menlo Park, California, Robinhood puts customers in the driver’s seat, delivering unprecedented value and products intentionally designed for a new generation of investors. Additional information about Robinhood can be found at www.robinhood.com.
Why Work With Us
At Robinhood, we are building an elite team, applying frontier technologies to the world’s biggest financial problems. Every role can make a real impact. We’re a team of builders, doers, and bold thinkers who thrive in a high-performance environment and take pride in raising the bar for ourselves and the millions of customers we serve.
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