At Kendago, we’re building a portfolio of health and wellness brands that help millions of people improve their lives.
We’re looking for a Lifecycle Marketing Manager to build and own our lifecycle marketing function. You’ll be responsible for growing one of our most important revenue channels by creating customer journeys that increase engagement, repeat purchases, and customer lifetime value.
This role combines strategy and execution. You’ll own the full lifecycle across our owned channels, from lead nurturing and abandoned flows to onboarding, upsells, cross-sells, retention, and reactivation.
Why join us?
This is an opportunity to build a lifecycle function from the ground up and have a direct impact on the growth of a portfolio of health and wellness brands. You’ll have real ownership, move quickly, test new ideas, and help shape how we engage with customers throughout their journey.
This is a remote full-time position.
Requirements- 3-6 years of experience in Lifecycle Marketing, CRM, Retention Marketing, or Growth Marketing in a B2C subscription or DTC business.
- Hands-on experience with lifecycle platforms such as Klaviyo, Braze, Customer.io, Iterable, or similar.
- Strong understanding of customer segmentation, automation, personalization, and experimentation.
- Analytical mindset with the ability to make decisions based on data.
- Comfortable owning both strategy and execution.
- Curious, proactive, and excited to build a function from the ground up.
Nice to have
- Experience with consumer apps or web-to-app products.
- Experience in subscription businesses.
- Experience in health and wellness.
- Familiarity with GA4, Mixpanel, Amplitude, or similar analytics platforms.
- Own our lifecycle marketing strategy across Email, SMS, Push Notifications, In-App Messaging, and other owned channels.
- Build and optimize automated customer journeys across the entire lifecycle.
- Create segmentation and personalization strategies based on customer behavior and data.
- Identify new opportunities to increase customer lifetime value and grow revenue through owned channels.
- Run A/B tests and continuously improve messaging, offers, timing, and customer journeys.
- Analyze performance and turn insights into action.
- Work closely with Product, Growth, Creative, Data, and R&D to deliver a seamless customer experience.
- Use AI tools throughout your workflow to research faster, create better campaigns, analyze data, and execute more efficiently.
Skills Required
- 3-6 years experience in Lifecycle Marketing, CRM, Retention Marketing, or Growth Marketing in a B2C subscription or DTC business
- Hands-on experience with lifecycle platforms such as Klaviyo, Braze, Customer.io, Iterable, or similar
- Strong understanding of customer segmentation, automation, personalization, and experimentation
- Analytical mindset with the ability to make decisions based on data
- Comfortable owning both strategy and execution
- Curious, proactive, and excited to build a function from the ground up
- Experience with consumer apps or web-to-app products
- Experience in subscription businesses
- Experience in health and wellness
- Familiarity with GA4, Mixpanel, Amplitude, or similar analytics platforms
What We Do
We are Kendago, a top, global digital marketing group. We develop and grow direct to consumer brands using paid media and direct response marketing. Our history begins with two bright, Israeli, IDF-trained, tech-engineers, experts in data analysis, business intelligence and computer engineering. Leveraging their knowledge and expertise, they became globally-recognized digital marketing experts, working closely with leading vendors and with Google. During recent years, they rapidly expanded and recruited over 100 of Israel's brightest data-driven engineers, tech-wizards and award-winning creative experts from McKann, BBDO and Grey to develop Kendago - a global, DTC Digital Marketing Group. Our team works with a unique direct response formula developed in-house, backed by expertise in compliance and an advanced AdTech system that accelerates optimization and revenue-growth. Today we are driven by both entrepreneurship and innovation, committed to be the best in everything it does, which is mandatory in order to achieve long-term success and growth. Our mission is to continue our incredible growth as a DTC powerhouse by delivering an unparalleled combination of creative expertise and campaign management for the our top direct-to-consumer brands
