Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The Growth Marketing Team supports the TV, Players and Smart Home product lines. The team is focused on increasing our household adoption base across our product lines.
About the Role
In this role as Lifecycle Marketing Manager, Roku Smart Home, you will be the growth marketer for our Roku Smart Home product line. You will align with marketing, business and products leads to drive the development and communication of a holistic subscription lifecycle marketing plan, as well as the quarterly reporting/measurement program and test & learn plan. In addition, you will partner with our Analytics and MarTech teams in the development and execution of reporting and technical enhancement roadmap to support their efforts.
This role is highly collaborative, cross functional, and requires a strong understanding of email, data, analytics, and marketing automation. You should have hands-on experience building out omni-channel test and learn program based on audience segmentation and driving a consumer subscription lifecycle program.
Ideally, you will have a strong technical marketing background, relationship-building skills, and can analyze, interpret, and apply data. You enjoy working in a dynamic, fast-paced environment in a highly competitive marketplace and have a track record of providing insights from data. You need to be able to interface with senior level executives but also manage the day-to-day details to move initiatives forward.
What you'll be doing
- Partner closely with marketing strategy, business, product, and analytics leads to develop objectives, goals, KPIs, and measure/track subscription lifecycle campaigns and tactics
- Develop, plan, launch, analyze and optimize subscription lifecycle marketing campaigns and programs across multiple channels (e.g., email, in-app messages and notifications) to meet the established goals & KPIs
- Manage and drive campaigns and programs across the cross-functional team and manage cross-team communications, including via regular campaign and program reviews
- Develop holistic email marketing campaigns and automations for Smart Home business
- Be the center of excellence for email communications within Roku’s Device Marketing organization and know best practices across subject lines, layout, testing and operations
- Partner with Marketing Operations to build and maintain a marketing automations calendar
- Partner with MarTech to build and prioritize a development roadmap based on needs of subscription lifecycle marketing strategy
- In partnership with analytics team, develop and maintain an omni-channel test, learn, and optimize roadmap
- Develop a deep understanding of the Smart Home audience to define best practices to reach and engage with them
- In partnership with analytics team, report on campaign performance and actionable insights for future optimizations (i.e., targeting/segmentation, creative, channels)
- Refine core messaging in partnership with Product Marketing based on best practices and testing results.
We're excited if you have
- 5+ years of experience in consumer tech; agency and/or client-side
- Strong experience with email, SMS and push marketing strategy, analytics, and automation
- Experience with developing lifecycle communications for consumer subscriptions
- Experience with marketing automation tools such as Braze, Marketo or HubSpot
- Experience with A/B testing and experimentation
- Highly collaborative nature and the ability to work cross-functionally while navigating through ambiguity and maintaining attention to detail
- Strong track record of developing omni-channel marketing testing strategies
- Strong ability to translate marketing strategy into technical requirements
- Strong ability to pull and analyze data, draw accurate conclusions, and adjust strategy
- Excellent communication and interpersonal skills, both written and oral
- Strong acumen in Excel, PowerPoint, and program/project management tools (ex: Airtable, Asana) and experience with data visualization tools (Looker)
- Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with merchandising, business, analytics, media, and product teams
#LI-SB5
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Top Skills
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
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