Lifecycle Marketing Manager (New York, NY / Hybrid)

| New York City, NY +80 more | Remote
Employer Provided Salary: $105,000-$110,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Bombora provides a global B2B intent platform powered by the world’s largest publisher data co-op. Our data allows sales teams to base their actions on the knowledge of which companies are in-market for their products and empowers marketing teams to practice #SustainableMarketing. We process billions of content interactions daily to detect intent signals from companies.

Bombora is growing and we need you to help us succeed!

As a Senior Lifecycle Marketing Manager, you will play a pivotal role in shaping and executing the lifecycle marketing strategy for Bombora products and solutions. This position involves close collaboration with various teams to drive customer adoption, expansion, and retention. You will be responsible for creating and optimizing cross-sell, upsell, and retention campaigns, utilizing your expertise in customer behavior analysis and segmentation. Your efforts will have a significant impact on pipeline generation, and you will work with global marketing teams to ensure the success of regional campaigns. Additionally, you will leverage key customer insights and data to craft compelling messaging.

You will...

  • Strategic Collaboration: Collaborate closely with marketing, product, sales, and customer success teams to define comprehensive strategies and campaigns aimed at driving customer adoption and expansion of Bombora products and solutions.
  • Campaign Development: Build, execute, and optimize integrated cross-sell, upsell, and retention campaigns across various inbound and outbound marketing channels.
  • Customer Lifecycle Mapping: Develop a deep understanding of the customer lifecycle, from net-new logo acquisition through to product ownership expansion.
  • Data Analysis and Strategy: Analyze, interpret, and report on customer behavior, segmentation, churn, and retention data to shape marketing strategies and maximize pipeline generation.
  • Customer-Centric Messaging: Utilize existing key customer insights and data to craft relevant and impactful messaging that resonates with the target audience.

You have...

  • 5-7 years of experience in lifecycle marketing, with a strong track record of driving customer adoption, expansion, and retention.
  • Proficiency in data analysis, segmentation, and campaign optimization.
  • Exceptional communication and collaboration skills.
  • Experience working in global and cross-functional teams.
  • Strong understanding of customer behavior and insights.


 Perks and Benefits

  • Health / Dental / Vision
  • Flexible Spending / Health Spending Accounts
  • Flexible Vacation / Paid Holidays / Summer Fridays
  • Education / Tuition Assistance / Annual Learning Stipend
  • 401K 
  • Generous Parental Leave (16 weeks primary/12 secondary)
  • Commuter Benefits
  • On Demand Learning (Udemy)
  • Team Lunches / Outings / Events (Yes! We found a way to do virtually!)
  • Offices (for when you want one)


Compensation Package

  • The salary range for this position is $105,000.00 to $110,000.00 plus annual bonus of $5000,00. Actual compensation may vary and will be based on a candidate’s qualifications, skills, experience, and location.
  • Equity


At Bombora, we embrace diversity because it breeds innovation. Bombora is an equal-opportunity employer and participates in E-Verify. Employment offers are contingent upon completion of successful background checks.


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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
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Charlotte, NC
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Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
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Other US Location
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Washington DC
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • CSSLanguages
    • dotnetLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • Salesforce ApexLanguages
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    • TypeScriptLanguages
    • FluxLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • PandasLibraries
    • ReactLibraries
    • AngularFrameworks
    • Angular.JSFrameworks
    • ASP.NETFrameworks
    • CakePHPFrameworks
    • DjangoFrameworks
    • DockerFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • OAuthFrameworks
    • React NativeFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • TerraformFrameworks
    • Vue.jsFrameworks
    • BigQueryDatabases
    • DynamoDBDatabases
    • MemcachedDatabases
    • Microsoft SQL ServerDatabases
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    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • DocuSignCRM
    • HubSpotCRM
    • SalesforceCRM
    • SlackCollaboration
    • ZoomCollaboration
    • Greenhouse Recruiting/ Onboarding Collaboration

An Insider's view of Bombora

What does your typical day look like?

A typical day usually consists of attending our daily stand-ups, whiteboarding/collaborating with other software engineers on items that are in our current sprint/backlog, and coding either independently or through pair programming with others.

Brian Ly

Software Engineer IV

How does the company support your career growth?

Bombora supports my career growth by giving me the resources and tools to hone my skills through online courses, great leadership, and financial support for attending conventions. My opinions are always taken into consideration when determining the actions that need to take place in order to reach my goals.

Kyle

Sr. Test Automation Engineer (IV)

How do you make yourself accessible to the rest of the team?

My door is always open to all Bommies for frank and discrete discussions ranging from professional to personal. This has been particularly helpful for giving my diverse team a safe place to share their concerns in 2020 regarding the pandemic, racial justice and politics. I also book virtual brunch with members of other teams just to chat!

Havona

Chief Legal Officer & Chief Privacy Officer

What projects are you most excited about?

I’m currently looking forward to quite a few product roadmap advancements on the horizon. Jonathon (VP PM) has been an amazing addition and believes that customer feedback is extremely valuable. He has a data driven approach to his views on the future of intent data and it’s easy to get behind his vision.

Jen

Product Marketing Manager

What are Bombora Perks + Benefits

Bombora Benefits Overview

Unlimited PTO, Medical, dental, vision, life; 401k Plan with match; Flexible Spending and Dependent Care; Commuter Benefits; Long and Short-term Disability; Paid Parental leave; Tuition reimbursement; monthly lunches; Annual Learning Stipend; Home Office set-up; Time off for volunteering; Gym discounts;

Culture
Volunteer in local community
Partners with nonprofits
Bombora is proud to work with Non Profits that give back to the environment, like Surfrider and Keep Tahoe Blue.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Remote work program
Diversity
Highly diverse management team
Mandated unconscious bias training
Training is delivered by our in house employee resource group focused on equality and inclusion.
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
All employees receive stock options!
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Flexible time off
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free lunch on Tuesdays when you come into the Reno or New York office!
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

At Bombora, we understand that employees are ambitious with dreams and goals for both their personal and professional lives. One of the values we consistently instill is growing yourself here. Whether employees use our perks and benefits to decompress from work, advance in their career, or pursue higher education, we're more than happy to assist and support them in these endeavors.

More importantly, we pride ourselves on creating an inclusive and equitable environment. This is why 95% of Bommies think we're a great place to work!

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