Lifecycle Marketing Manager, India & Europe

Amaze is the parent company to several organizations. www.amaze.co, www.spri.ng and a growing retail services business that requires a team of “experts” to help creators become the next “great brand.”

Amaze provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services to help anyone sell anything, anywhere. We believe anyone can be a creator and that everyone should be empowered to tell their unique story, cultivate deeper connections with their customers, and create authentic, shoppable experiences that allow them to monetize their passion. We’re on a mission to unleash potential and make it easy to create, share, and sell products and services.

The Lifecycle Marketing Manager will be responsible for developing and executing strategies that maximize customer engagement and retention across various stages of the customer lifecycle in the India and Europe/UK regions. This role requires a strategic thinker with a deep understanding of the specific global demographics, customer behavior, data-driven decision-making, and expertise in creating personalized marketing experiences.

What you'll do:

• Develop and implement comprehensive lifecycle marketing strategies that drive customer acquisition, engagement, retention, and loyalty within the India and Europe/UK regions
• Create and manage multi-channel campaigns (email, push notifications, in-app messaging, SMS, etc.) tailored to different customer segments and lifecycle stages of our India and Europe creators and fans.
• Design and execute onboarding programs to improve user activation and early engagement.
• Monitor and analyze customer data and campaign performance to identify trends, opportunities, and areas for improvement.
• Collaborate with product, analytics, and customer success teams to develop and optimize customer journeys that increase retention and lifetime value (LTV).
• Develop and test personalized marketing campaigns to drive cross-sell, upsell, and retention efforts.
• Use segmentation and customer insights to deliver targeted, relevant communications that enhance the customer experience.
• Work closely with the content team to develop engaging and relevant messaging for different customer segments.
• Utilize marketing automation tools to create workflows that nurture customer relationships and drive desired actions.
• Report on key lifecycle marketing metrics (e.g., churn rate, retention rate, LTV, engagement metrics) and present findings to stakeholders.
• Stay up-to-date with industry trends and best practices in lifecycle marketing to continuously improve strategies.

What we're looking for:

• 5+ years of experience in lifecycle marketing, customer retention, or a related role.
• Strong understanding of global audiences, specifically in India and UK
• Proven experience in developing and executing successful customer lifecycle and retention strategies.
• Strong understanding of customer segmentation, behavioral targeting, and personalization techniques.
• Experience with Hubspot is preferred but not required. 

What we offer:

• Competitive salary 
• Company Stock/Option Plan
• Flexible daily working hours, we value work-life balance
• Competitive Health Plan
• Company Benefits and Perks

About Amaze

Amaze is committed to fostering a diverse work environment and is proud to be an equal opportunity employer. We value diversity in our current and future employees, and we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. 

We are a hybrid remote/in-office, international team with multiple office spaces in the U.S. where employees can work and collaborate together, attend large-scale meetings, and host creator events. Our passion is to bring together a community of people who have a love for product, technology, and a drive to change the world of e-commerce and design.

We encourage everyone who has this passion and energy to apply. We are open to all backgrounds and experiences relevant to our openings and strategy. We are out-of-the-box thinkers. We know the best talent comes from passionate people. If that sounds like you, we would love to hear from you! 

If you need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know. We will not accept or review any CVs from external recruitment agencies. Amaze Software and Holding companies participate in E-Verify. E-Verify is a web-based system that allows an employer to determine an employee’s eligibility to work in the US using information reported on an employee’s Form I-9. The E-Verify system confirms eligibility with both the Social Security Administration (SSA) and Department of Homeland Security (DHS). For more information, please go to the USCIS E-Verify website.