Lifecycle Marketing Manager

At Verto, we're on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world. Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions. This deep-rooted insight is why Africa remains a core focus, as we're committed to bridging the gap between emerging and developed markets and fostering global economic growth.

What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually. We believe that where you do business shouldn’t determine your success or ability to scale. We're creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.

We're not alone in realising this crucial need; we're backed by world-class investors including Y-Combinator, Quona, and MEVP. With Verto receiving the Milken-Motsepe Prize, appearing on CNBCs list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies, we are building a seamless cross-border payment future.

Join us as we continue to grow and transform global finance.

We are seeking an experienced Lifecycle Marketing Manager who is passionate about analyzing customer behavior, as well as testing and experimentation, to develop highly targeted marketing journeys.

This role is essential for increasing lead conversion rates and growing customer lifetime value (CLV). You will play a key part in achieving Verto’s customer acquisition, cross-sell, and retention targets through data-driven marketing strategies.

• Acquisition & Retention: Developing lead generation strategies and effective lead nurture journeys to increase pipeline conversion.

• Lifecycle Tactics: Implementing tactics to increase customer engagement, cross-sell, and retention in collaboration with Sales and Product teams.

• Automation: Implementing automated campaigns across the entire customer lifecycle and troubleshooting HubSpot operational issues when required.

• Testing & Optimization: Running continuous experiments and A/B testing across email campaigns and lifecycle initiatives.

• Data Analysis: Analyzing customer behavior to identify trends that inform communication strategies.

• Data management: Where relevant, collaborate with the Data and Revenue Operations teams to maintain and improve CRM data integrity & data management processes

• Reporting: Monitoring campaign effectiveness and providing recommendations based on data-driven insights.

• Minimum of 5 years of experience in Lifecycle and Email Marketing management.

• Proven experience in B2B marketing, with a focus on managing complex buyer journeys and long sales cycles.

• Extensive hands-on experience with HubSpot is essential.

• A deep understanding of Lifecycle marketing best practices

• Ability to identify and/or create highly effective customer messaging.

• Experience working in the payments or financial services industry.

• Highly analytical mindset with the ability to use data to drive decision-making.

• Strong project management skills to handle multiple projects simultaneously.

• Knowledge of additional customer engagement platforms like Braze or Customer.io.

• Experience collaborating with Data and Revenue Operations teams to improve data management processes.

• Insurance paid by the company

• Health and wellness benefits (with specific added benefits depending on the location of the role)

• Yearly salary review based on inflation, personal and business performance

• Access to entire Udemy’s library

• Budget for professional development courses

• Work-From-Anywhere policy for certain durations

• Integration programme (opportunity to work from our global offices)

• Regular team social events

• Pension scheme (depending on the role location)

• Flexible work arrangements

• Exposure to work with globally distributed teams

• Location specific benefits like car lease policy, cycle to work, gym membership, etc.

• Love asking “why?”

• Value solving problems over just completing tasks

• Understand sync vs. async communication practices

• Thrive in ambiguity and change

• Actively seek feedback

• Prioritise impact over activity

• Are fun to work with - we love good humour!

• Mission-Driven Impact Work: Be at the forefront of simplifying cross-border payments, directly contributing to a borderless future for global businesses, particularly in emerging markets.

• High Performance & Ownership: We empower you to take risks, be results-driven, and take ownership. Act fast, deliver impactful results, and make the impossible possible. We set you up for success.

• Collaborative & Supportive Environment: We work "as one," sharing successes and failures openly. We foster a transparent, supportive atmosphere where everyone does their best. A community of colleagues from varied backgrounds, who care deeply about their craft, collaborate with purpose, and enjoy the journey together.

• Industry Competitive Compensation & Benefits: We compensate our employees in recognition of the great value they bring to the business; our compensation and benefits package are competitive in the industry across all our geographies. This includes performance based salary reviews, comprehensive health and wellness benefits, generous paid time off and flexible working arrangements to support your career and life.

• Our Core Values: Our core values mirror the focus we have, energy we bring to work and shared expectations within the team.

  • Champion the Mission: We are driven by curiosity and belief to solve cross-border payments pain points globally.

  • Be the Best: We are open, take appropriate risks, adopt a results-driven approach, and are the best at what we do.

  • Work as One: We are transparent with sharing failures and mistakes as well as successes.

  • Go the Extra Mile: We deliver beyond what is possible. We make impossible possible.

  • Customer First: We are creative in solving existing problems and bold in designing a new and better experience for customers.

  • Run with It: We are determined, seek challenges, take ownership of tasks, act fast and deliver results.

Verto is an equal opportunities employer and we value diversity. Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent. We are proud to be a truly international team and we do not discriminate in our hiring process.