Lifecycle Marketing Automations Lead – (Temporary Contract Until September 2027)
Your Opportunity at ARC’TERYX
As the Lifecycle Marketing Automations Lead, you will lead the content strategy and execution of lifecycle and transactional programs, spanning acquisition, onboarding, retention, loyalty, and reactivation, with a focus on increasing customer lifetime value and omnichannel engagement. You will partner closely with Global CRM and Technology teams to deliver personalized and relevant experiences, leveraging guest insights based on CRM data (RFM, LTV, segmentation, etc).
Please note, this is a temporary role ending September 2027. It is based out of our North Vancouver office and is open to a hybrid work schedule. Candidates must be eligible to work in Canada.
Meet Your Future Team:
The Lifecycle Marketing & CRM team builds meaningful relationships with Arc’teryx guests through personalized, data-driven communications across channels. By combining customer insight, experimentation, and cross-functional collaboration, the team delivers lifecycle experiences that connect brand storytelling, product moments, and transactional interactions into a cohesive omnichannel guest journey.
If you were the Lifecycle Marketing Automations Lead now, here are some of the core activities you would be doing:
- Leading the content strategy and implementation of lifecycle and transactional programs including creative briefing, design wireframing, and QA/UAT
- Collaborating cross-functionally with Global CRM, Technology, Creative, and Omnichannel teams to deliver lifecycle and transactional programs that drive measurable business outcomes
- Leveraging Salesforce Marketing Cloud and MCP tools, as well as insights from the Global CRM team, to develop content strategies and testing ideas that maximize guest retention, loyalty, and omnichannel engagement
- Leading a structured experimentation agenda across lifecycle and transactional programs to continuously optimize engagement, conversion, and retention
- Partnering with regionalized CRM teams to ensure lifecycle and transactional programs are delivered in supported languages and region-specific programming
- Tracking and reporting on lifecycle marketing KPIs, translating data into actionable insights and recommendations to inform program strategy and optimization
- Leading a team to execute continuous improvement initiatives, with a focus on region-based optimizations and A/B tests
- Supporting the Senior Manager, Lifecycle Marketing & CRM, in driving cross-functional initiatives including CRM migrations, new lifecycle programs, and marketing technology enhancements
Here are some of the things you could be working on in the future:
- Accelerating omnichannel growth through retention, loyalty, onboarding, and reactivation programs
- Expanding advanced personalization and automation capabilities across CRM channels
Are you our next Lifecycle Marketing Automations Lead?
- You have a Bachelor’s degree in business, marketing, or communications or a related field
- You have 6+ years’ experience in lifecycle marketing, CRM, or retention marketing
- You can work autonomously, while collaborating with others during daily meetings and standups
- You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
- You have strong attention to detail
- You have experience configuring/managing lifecycle marketing campaigns, wireframe automation, and marketing automation platforms (i.e. Salesforce Marketing Cloud, Figma)
- You understand best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
- You are highly skilled in Figma, HTML, CSS, and UX design practices
- You are always thinking in the shoes of the customer / consumer
- You are always thinking of Arcteryx.com in a global, sustainable fashion; finding initiatives that work both globally and for the long term
- You are innovative and creative, with a logical and methodical approach to problem solving
- You are a strong communicator who can work with cross functional teams from other channels of the business
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Your passion for your work is paralleled by your passion for getting outside and living it
- You are results-driven and have a passion for pursuing audacious goals
Compensation
Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.
We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.
In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life:
- Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP).
- Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
- Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
- Family support - Parental leave top-up and a nesting period for new parents.
- Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).
*Eligibility for certain programs may vary by role.
Skills Required
- Bachelor's degree in business, marketing, communications, or related field
- 6+ years experience in lifecycle marketing, CRM, or retention marketing
- Eligible to work in Canada
- Experience configuring/managing lifecycle marketing campaigns and marketing automation platforms (e.g., Salesforce Marketing Cloud, MCP)
- Experience wireframing automation, creative briefing, and QA/UAT
- Highly skilled in Figma, HTML, CSS, and UX design practices
- Understanding of email creative/templates, segmentation, dynamic content, and A/B testing methodologies
- Proven ability to design and lead experimentation agendas and track/report lifecycle KPIs
- Project management skills including schedule, asset delivery, scope, and resource management
- Strong attention to detail and strong cross-functional communication skills
- Ability to work autonomously while collaborating with teams
What We Do
Arc’teryx is a global design company based in North Vancouver, B.C. that specializes in technical high-performance outerwear and equipment. We design and manufacture a wide range of mountain sports outdoor apparel and equipment for all conditions and experiences, including mountaineering, ice and rock climbing, skiing, snowboarding, and trail running. Our company is built on a passionate and relentless commitment to design, craftsmanship and performance. We have a unique construction process that enables us to create technical products that can be trusted to perform at the point of extreme need. We are uniquely positioned in our industry as we have our own factory located in New Westminster, BC, which enables us to build products with a meticulous focus on detail and performance. We leverage this manufacturing knowledge and share it with our global partner factories. In the Coast Mountain Range behind our headquarters and design centre in North Vancouver, we field test our products in real world conditions allowing us to create the best-fitting, longest-lasting, highest-performing technical products available. We distribute our outerwear and equipment through more than 3,000 retail locations worldwide, in over 40 countries globally, including 38 branded and outlet stores in Europe, North America and Asia. The company started with six employees in 1989 and now has more than 1000 employees in Canada.
