Lifecycle Marketing Specialist

Sorry, this job was removed at 08:23 p.m. (CST) on Wednesday, Dec 03, 2025
2 Locations
In-Office
Fintech • Financial Services
Ramp helps thousands of businesses control spend, save time, automate busywork—and save an average of 3.5%.
The Role
About Ramp

At Ramp, we’re rethinking how modern finance teams function in the age of AI. We believe AI isn’t just the next big wave. It’s the new foundation for how business gets done. We’re investing in that future — and in the people bold enough to build it.

Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. More than 50,000 businesses, from family-owned farms to e-commerce giants to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $100 billion in purchases each year.

Ramp’s investors include Lightspeed Venture Partners, Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Company’s Most Innovative Companies list and LinkedIn’s Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine’s 100 Most Influential Companies.

About the Role

Ramp is in a critical phase of growth – as the newest member of our Growth team, you’ll work cross-functionally to build data-driven lifecycle strategies that unlock growth across the entire customer journey. You’ll execute strategic programs that capture, nurture, and acquire Ramp’s ICP – from startups with 2 founders to enterprise organizations with 2000+ employees.

Our Growth team combines rapid experimentation with cross-functional collaboration to drive acquisitions, activation, and expansion at scale. This role will interface with a multitude of teams, such as Sales, Product Marketing, Product Management, Content Marketing, CRO and more, to isolate opportunities and drive high-velocity and high-fidelity experiments across the entire sales funnel to deliver exceptional learnings.

What You’ll Do

  • Identify and execute lifecycle programs that support our acquisition goals, with the ability to quickly translate data into action and our product offerings into effective messaging.

  • Deeply understand Ramp’s ICP, our product offering and our competitive advantage to facilitate the delivery of the best possible message at the right time

  • Consistently and independently leverage data and analytic tools to monitor performance, uncover trends and opportunities, and constantly refine audience segmentation

  • Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings with our broader Growth & Marketing teams.

  • Project manage large-scale, multi-channel initiatives across multiple teams – sales, content marketing, performance marketing, product marketing, and more.

  • Maintain the highest level of quality and design output in our email marketing channel across both lifecycle-led initiatives and cross-functional-requested initiatives.

  • Regularly own and report on key performance indicators and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teams

What You Need

  • Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies

  • Exceptional copywriting skills and an eye for great design

  • Email best practices for compliance, deliverability, and conversion

  • Knowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoring

  • Business intelligence & analytics tools e.g Looker, Amplitude

  • Understanding of A/B test design

  • Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data

  • Experience owning a numerical goal and driving projects to achieve that goal

  • Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams

  • Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions

  • Be able to think outside the box and devise creative tests

Nice-to-Haves
  • Strong, hands-on experience with Hubspot or other marketing automation platforms to be able to own reporting and iteration on existing workflows

  • Experience at high-growth startups

  • HTML and CSS background, specifically within email marketing best practices

  • Familiarity with SQL and database analysis

Benefits (for U.S.-based full-time employees)
  • 100% medical, dental & vision insurance coverage for you

    • Partially covered for your dependents

    • One Medical annual membership

  • 401k (including employer match on contributions made while employed by Ramp)

  • Flexible PTO

  • Fertility HRA (up to $5,000 per year)

  • WFH stipend to support your home office needs

  • Wellness stipend

  • Parental Leave

  • Relocation support to NYC or SF (as needed)

  • Pet insurance

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf.

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Ramp Applicant Privacy Notice

Ramp Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ramp and has not been reviewed or approved by Ramp.

  • Fair & Transparent Compensation Fair & Transparent Compensation: Pay is positioned as competitive or top-of-market in core technical roles, with strong base pay and total compensation ranges cited for engineers and product roles. Compensation is also framed as including meaningful equity alongside salary, making offers feel compelling versus many startup benchmarks.
  • Healthcare Strength Healthcare Strength: Healthcare coverage is described as comprehensive, often including medical, dental, and vision, with additional primary-care access via a One Medical membership. The package is portrayed as above-average on employer coverage for employees, increasing perceived value of the benefits bundle.
  • Retirement Support Retirement Support: A 401(k) with an employer match is consistently included as a core benefit. Immediate or meaningful matching is presented as a concrete financial benefit that goes beyond a basic plan offering.

Ramp Insights

Similar Jobs

Hybrid
2 Locations
897 Employees
300K-375K Annually

Tapestry - Coach and Kate Spade Logo Tapestry - Coach and Kate Spade

Sr. Manager, Human Resources

eCommerce • Fashion • Retail • Sales • Wearables • Design
Hybrid
New York, NY, USA
16000 Employees
105K-130K Annually

PwC Logo PwC

Quality Engineer - Senior Manager

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Remote or Hybrid
67 Locations
370000 Employees
124K-280K Annually

PwC Logo PwC

Analyst Relations- Senior Manager

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
New York, NY, USA
370000 Employees
91K-322K Annually
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: New York, NY
450 Employees
Year Founded: 2019

What We Do

Ramp is building the next generation of finance tools—from corporate cards and expense management, to bill payments and accounting integrations—designed to save businesses time and money with every click. More than 10,000 customers cut their expenses by 3.5% per year and closing their books 8x faster by switching to the Ramp platform. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment software in America and enables billions of dollars of purchases each year. Ramp continues to grow at an increasingly large scale, more than doubling its revenue run rate in the first half of 2022. Valued at $8.1 billion, Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. Ramp was named Fast Company’s most innovative finance company in 2022.

Gallery

Gallery

Similar Companies Hiring

Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account