TL;DR - You’ll own and operate demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), partnerships and ad-hoc one-off sends, increasingly driven by AI-enabled personalization.
This is a high-impact, hands-on role shaping how B2B users experience Lovable every day.
Why Lovable?
Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.
We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world.
Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.
What we’re looking for
8+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline
3+ years of deep, hands-on expertise with tools such as HubSpot
Proven experience with email deliverability, list hygiene, and sender reputation
Strong analytical instincts and comfort using data to drive prioritization and decision-making
Experience building adaptive, evolving lifecycle systems, not just static journeys
Hands-on experience applying AI and automation to:
Content creation
Personalization
Segmentation
Decisioning logic
Comfort operating in ambiguity and designing systems that improve over time
Excellent content craft
What you’ll do
Operate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customers
Execute ad-hoc and one-off lifecycle sends (product launches, experiments, GTM moments)
Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide:
Who to message
When to message
Where to message (email, push, emerging CRM channels)
What content to send based on behavior and context
Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
Build experimentation frameworks that measure true incremental impact and avoid over-attribution
Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable
Ensure every piece of lifecycle marketing we send is positively adding to our brand
What Success Looks Like
We measure lift vs goal metrics from lifecycle marketing you’re operating
Users experience Lovable’s lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or generic
About your application
Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.
We treat all candidates equally - if you’re interested, please apply through our careers portal.
Skills Required
- 5+ years of experience in B2B lifecycle/CRM marketing, growth, or related discipline
- 3+ years of deep, hands-on expertise with HubSpot
- Proven experience with email deliverability, list hygiene, and sender reputation
- Strong analytical instincts and comfort using data to drive prioritization and decisions
- Experience building adaptive, evolving lifecycle systems (not static journeys)
- Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic
- Comfort operating in ambiguity and designing systems that improve over time
- Excellent content craft (strong writing/content skills)
- Ability to submit application and operate in English
What We Do
Lovable is a platform that lets you build apps and websites by chatting with AI. We are a small European team of serial founders, product engineers, physicists, competitive programmers and people who just care about building a great product quickly. We're on a mission to build the last piece of software that the world will ever need.
