Renmoney is a digital finance company on a mission to make financial inclusion simple and human. We help people and small businesses in Nigeria access loans, build savings, and manage money with clarity and confidence.
We’re hiring a hands-on Lifecycle Marketing Manager to build and scale data-driven journeys that activate, engage, and retain customers across Renmoney’s products (Loans, Savings, Debit Card, and more). You’ll own end-to-end campaign execution in Customer.io (or similar), drive rigorous experimentation, and collaborate with Product, Data, Growth to improve LTV, retention, and reactivation.
What You’ll Do- Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app - from onboarding through win-back.
- Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale.
- Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance.
- Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI.
- Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights.
- Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs.
- Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards.
- Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management.
Requirements
- 2+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus).
- Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).
- Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
- Excellent written English with copywriting and editorial ability for short- and long-form communications.
- Solid project management, stakeholder communication, and cross-functional collaboration skills.
- Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
- Knowledge of experiment design and statistical interpretation.
- Familiarity with attribution (e.g., AppsFlyer)
- Understanding of the Nigerian consumer landscape.
Benefits
- Remote work from anywhere in the world
- Performance bonus, paid vacations and day-offs, personal development plan
- Ownership of a core growth lever within a collaborative, data-driven team
- Modern marketing technology stack and support from Product, Data, and Design.
- Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary
- Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools
- Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.
Top Skills
What We Do
At Renmoney, we believe finance should be simple, useful and accessible to everyone.
That’s what makes us really passionate about leveraging data driven insights to help us understand you better and build useful financial products for your personal and business needs - like convenient loans to help you do more today, savings to keep you on track for your goals and investments that’ll generate more money for you.
We run a hybrid work model with some of our employees working fully remote and others working remotely and coming into the office a few times a week.
