Lifecycle Growth Marketer

Posted Yesterday
Be an Early Applicant
San Francisco, CA
In-Office
Senior level
Information Technology • Software
The Role
This role involves managing lifecycle marketing to boost free-to-paid conversions and nurturing customer engagement through email and CRM strategies. You'll run experiments for growth, develop content programs, and track metrics for revenue expansion.
Summary Generated by Built In
Why Join Us?

We’re building the OS for new gen creators. We don’t have rigid silos or endless process manuals; we trust smart people to shape their work and jump in where it matters most. You’ll help define how the world experiences our organization.

The Role

We're hiring our first dedicated lifecycle growth marketer. You'll own the PLG (product-led growth) motion from the moment someone discovers Comfy through to expansion revenue — email programs, CRM nurture, free-to-paid conversion, upsells, cross-sells, and content-led growth. You'll work directly with the founding team, Marketing Lead, engineers and designers.

What You'll Own

Email & CRM

  • Build and own our email marketing infrastructure on Hubspot end-to-end — list architecture, segmentation logic, and deliverability.

  • Design and run automated nurture sequences for free users and subscribers

  • Own lifecycle messaging across onboarding, activation, re-engagement, and retention

Free-to-Paid Conversion

  • Identify and instrument the moments in the user journey where free users are most likely to convert to Comfy Cloud

  • Run rapid experimentation on messaging, timing, and triggers to improve conversion rates

  • Build behavioral cohort analysis to understand what separates activated users from churned ones

Upsell & Cross-sell

  • Develop playbooks for upgrading Cloud subscribers to higher tiers

  • Track expansion MRR and own the lifecycle metrics that feed it

Content-Led Growth

  • Develop content programs (tutorials, workflow templates, use-case spotlights) that drive SEO, activation, and retention

  • Work with the community and creative team to surface user-generated content into growth loops

  • Build out a referral or community-led growth motion that leverages our 1M+ open-source user base

What We’re Looking For

  • 5+ years of experience building lifecycle programs at a PLG company — you understand what it means to attract and convert users to paid customers

  • You are technical enough to instrument campaigns, build segments, and set up automation in Hubspot

  • You are comfortable owning a number (conversion rate, expansion MRR, email-attributed pipeline) and defending it

  • Experience growing technical products (developer tools, infrastructure, data, fintech, APIs, etc.)

  • A true IC mindset - you want to tinker and build

  • High ownership, resilience, and competitiveness — you run toward hard problems

  • Comfortable with ambiguity and moving fast in an early-stage environment

  • Strong communicator who can earn trust with both technical and business stakeholders

What is ComfyUI?

ComfyUI is the world’s leading visual AI platform — an open, modular system where anyone can build, customize, and automate AI workflows with precision and full control.

Unlike most AI tools that hide their inner workings behind a simple prompt box, ComfyUI gives professionals the freedom to design their own pipelines — connecting models, tools, and logic visually like building blocks.

It’s used by artists, filmmakers, video game creators, designers, researchers, VFX houses, and among others, teams at OpenAI, Netflix, Amazon Studios, Ubisoft, EA, and Tencent — all who want to go beyond presets and truly shape how AI creates.

ComfyUI empowers those who were not trained with the power of the brush to also be a painter, and those who are, to be a maestro.

  • Built for users who value transparency and control Infinitely extensible — thousands of community-made nodes and integrations

  • Scales from creative experimentation to production automation

  • Open-source, used by millions, and backed by one of the most active AI communities online

  • Evolving to democratize visual AI creation: empowering everyone from hobbyists to studios, storytellers, and enterprises to be more productive and creative than ever before

ComfyUI isn’t just another AI app. It’s aiming to become the operating system for visual generative AI , the foundation on which the next generation of creative tools are being built.

An creative’s show case of how Comfy is adopted in their work

About Us

We are a small, intense, and well-funded team in San Francisco who push ComfyUI and its ecosystem forward. Our team comes from Stability AI and Google and many contributed to the ComfyUI ecosystem way before working here.

Our organization is flat and there is no hierarchy, only categories: dev, arts, prod, ops, etc (and no, there is no one here with the title of Member of Technical Staff, it’s long and silly for a job title).

The only thing that matters is the quality of your cultural fit and execution. We work hard and demand a lot of each other. But we have fun: everyone is here to make something meaningful that will end up being our life’s work. If this mission excites you and you view yourself as a top-tier talent, your future latent self is waiting for you at Comfy.

Check out our Github and blog for what we’ve been working on. Our investors include Pace Capital, Chemistry, Abstract Venture, and Guillermo Rauch.

Top Skills

CRM
Hubspot
Seo
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: San Francisco, CA
40 Employees
Year Founded: 2024

What We Do

Building ComfyUI

Similar Jobs

Zscaler Logo Zscaler

Technical Training Content Developer

Cloud • Information Technology • Security • Software • Cybersecurity
Easy Apply
Remote or Hybrid
San Jose, CA, USA
8697 Employees
74K-105K Annually

Anduril Logo Anduril

Test Engineer

Aerospace • Artificial Intelligence • Hardware • Robotics • Security • Software • Defense
In-Office
Costa Mesa, CA, USA
6000 Employees
166K-220K Annually

Anduril Logo Anduril

Test Engineer

Aerospace • Artificial Intelligence • Hardware • Robotics • Security • Software • Defense
In-Office
Costa Mesa, CA, USA
6000 Employees
146K-194K Annually

Anduril Logo Anduril

Test Engineer

Aerospace • Artificial Intelligence • Hardware • Robotics • Security • Software • Defense
In-Office
Victorville, CA, USA
6000 Employees
146K-194K Annually

Similar Companies Hiring

Scotch Thumbnail
Software • Retail • Payments • Fintech • eCommerce • Artificial Intelligence • Analytics
US
25 Employees
Milestone Systems Thumbnail
Software • Security • Other • Big Data Analytics • Artificial Intelligence • Analytics
Lake Oswego, OR
1500 Employees
Fairly Even Thumbnail
Software • Sales • Robotics • Other • Hospitality • Hardware
New York, NY

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account