Lifecycle & Engagement Marketing Lead Specialist/ Director

Get to know GXS Bank:

We are living in exciting times. Technology is reshaping how we live and we want to use it to redefine how financial services are offered. 

GXS Bank is focused on using technology, data, and trust to design and provide innovative financial solutions that are accessible to more people and provide more value. We believe in challenging the status quo, and growing as a one team. 

GXS Bank is a homegrown digital bank -  backed by Singtel and Grab. Singtel is Asia’s leading communications group connecting millions of consumers and enterprises to essential digital services while Grab is the leading technology company in Southeast Asia offering everyday services to consumers. 

What your scope entails

• Support the Head of Marketing in building a young digital bank brand and customer base through lifecycle and engagement marketing strategies. 
• Lead the design and implementation of thoughtful and impactful engagement campaigns and communications based on data and sound analysis, to nurture and generate deeper engagement and brand affinity.
• Understand human behaviour and optimise for usage and engagement - be clear on how to drive frequency and breadth of activities with customers.
• Keep pushing boundaries - track app and campaign performance, identify opportunities to test and improve, with the plan to develop new ways to connect with and activate various consumer segments.

The day-to-day activities:

• Design and implement lifecycle and engagement marketing strategies that generate the ongoing product usage, and support the bank’s vision to grow brand loyalty and equip its customers with strong financial literacy.
• Manage day-to-day operations including campaign planning and execution, content development, maintaining communication calendars and timelines, and administration of marketing automation tools (including Saleforce Marketing Cloud).
• Analyze campaign performance and provide insights to improve future campaigns.
• Guide and nurture junior lifecycle teammate within the marketing team, and collaborate closely with internal teams including business, product, and tech teams to drive business goals and build a kick ass brand.

The must-haves:

If you are passionate about having an irreversible positive impact on the way Singaporeans spend, save, and borrow money, and love building brands from the ground up, this role is for you. You should also meet the following requirements: 

• > 5-7 years experience in mid-senior marketing roles, with focus on lifecycle marketing or engagement marketing, with a strong foundation in digital marketing. Client-side marketing experience strongly preferred. Background in payments, financial services, consumer internet, FMCG or in a CRM agency is a plus. 
• Loves human nature, data analysis, and storytelling. Observant in identifying patterns and causes, and embraces the challenge of combining them to inspire and motivate customers to action.
• Strong understanding and experience with communication fundamentals and customer segmentation required, to be able to create a good piece of communication, to be sent to the right person at the right time, to achieve a positive outcome for the bank.
• Good understanding of marketing technology and data analysis to ensure marketing efforts can be tracked and optimised. Experience with Salesforce Marketing Cloud is ideal, experience with apps and  other analytics platforms is a plus. 
• Strong team player with strong communication skills and a belief to push boundaries and collaborate to make impactful and beautiful work. 
• Start-up experience is a major plus; eagerness to operate in an ever-changing, dynamic, highly competitive and fast-paced environment is a must.