Marketing Automation Lead

Reposted 17 Days Ago
Be an Early Applicant
Tel Aviv, ISR
In-Office
Mid level
Cloud • Security
We develop tools and products to combat modern web and cloud-based threats.
The Role
The Lifecycle & CRM Lead will own communication channels, enhance user engagement through data-driven insights, and build automated lifecycle flows while collaborating with Growth and Product teams.
Summary Generated by Built In
Description

Guardio is on a mission to redefine consumer cybersecurity for the modern internet.



We operate at consumer scale, protecting millions of people every day across devices, accounts, and digital touchpoints. In a world where phishing, fraud, and AI-powered scams evolve overnight, Guardio stays ahead of the curve.

We move fast, think deeply, and build with purpose. Our culture is rooted in transparency, feedback, and collaboration along with shared wins, team dinners, company trips, and good times.

We’re a team of 100+ makers, doers, and boundary-breakers. If you’re ready to tackle meaningful challenges, grow at lightning speed, and help shape the next frontier of online safety, you belong here.

So, what’s the job?



You'll own the full stack of how Guardio communicates with its users across email, SMS, voice, and beyond.

Ownership here means three things: being the technical backbone that makes the stack work reliably at scale; enabling Growth & Product to use these systems independently; and spotting where we're leaving money on the table and acting on it.

You think like a technical product manager who builds things themselves, or a growth manager who genuinely cares about ARR. You collaborate with engineers as a peer, design systems others can operate, and connect the dots between a data signal and a revenue opportunity.

You will

  • Own the full communications stack end-to-end - architecture, configuration, governance, and documentation across Customer.io, Retell, and Twilio.
  • Be the internal expert everyone trusts - the person teams come to when they want to do something new with comms and need to know what's possible, what's smart, and what to avoid.
  • Build and maintain the technical layer - lifecycle flows, integrations, and automations. Enforce the guardrails that keep it clean: send frequency logic, suppression rules, fallback handling, and data hygiene.
  • Proactively identify revenue opportunities and lifecycle gaps (upsell moments, win-back sequences, churn risks) and own them from idea to shipped experiment.
  • Use AI to build, maintain, and optimize messaging skills - test, learn, and make every communication smarter over time.
  • Build the playbooks, templates, and documentation that let Growth, Marketing, and Product work on the comms stack independently.

Sounds great! Am I the right fit?



Well, our guess is you have a good chance of being that person if you check as many of these as possible:

  • 4+ years in a technical role - lifecycle, CRM, growth, or marketing ops, ideally at a startup or growth-stage company.
  • Hands-on with at least one serious lifecycle, AI voice agent, or CRM tool - Customer.io, Braze, Iterable, Klaviyo, Retell AI, or equivalent. You've built complex flows yourself.
  • Genuinely excited about AI - you've built and maintained skills or agents and see them as a core part of how you work.
  • Technically confident: comfortable with APIs, webhooks, event-based data models, and data structures. You can read documentation, debug integrations, and have a real conversation with a backend engineer.
  • A systems thinker who builds for others - clean, structured, and ready for the AI era.
  • Revenue-oriented: you love spotting opportunities in the data and turning them into real business impact.
  • This is an IC role with the opportunity to build and lead a small team over time.

Skills Required

  • 4+ years in a technical role
  • Experience with Customer.io, Braze, Iterable, Klaviyo, Retell AI
  • Experience building complex flows
  • Comfortable with APIs and webhooks
Am I A Good Fit?
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The Company
HQ: Tel Aviv-Yafo
144 Employees
Year Founded: 2018

What We Do

We develop tools and products to combat modern web and browser threats. The Guardio extension now protects over 1M+ users from phishing, scams, and malicious extensions. Our team blends deep Cyber Security expertise, product, and marketing to bring Guardio protection to as many individuals and SMBs as possible, all while providing a slick and easy user experience.

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