Lifecycle Communications Coordinator

With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”
Join our Lifecycle Communications team on a 12 month max term contract and help create meaningful digital experiences that keep our members informed, engaged and connected.

As the Lifecycle Communications Coordinator, you'll transform campaign briefs into compelling email and SMS communications, bringing member journeys to life through engaging content and well-executed campaigns.

This is an exciting opportunity for someone looking to build their career in digital marketing, lifecycle communications and marketing automation while working alongside experienced professionals in a collaborative, fast-paced environment where you'll continue to learn, grow and make a genuine impact.

What will you be doing?

• Support the delivery of engaging member email and SMS campaigns, including campaign copy, subject lines and calls-to-action aligned to audience needs and lifecycle journeys.
• Adapt content, imagery and digital assets for different audiences, products, channels and communication stages.
• Ensure content quality, consistency and accuracy across all member communications.
• Maintain campaign schedules, templates, documentation and content libraries for efficient delivery.

• Support quality assurance processes, including dynamic content reviews, personalisation and accessibility checks and cross-device/channel rendering validation.

• Assist in applying audience insights, segmentation and personalisation to improve communication relevance and effectiveness.
• Support campaign testing, reporting, optimisation and continuous improvement initiatives.
• Collaborate with stakeholders to collate and apply feedback, manage approvals and deliver effective lifecycle communications.
• Follow processes to ensure communications comply with brand, privacy, consent, accessibility and governance requirements.
• Stay informed on industry trends and recommend improvements to communication performance.
• Support reporting and insights to improve member engagement and campaign outcomes.

What are we looking for in you?

• Relevant study or equivalent experience in Digital Marketing, Communications, Journalism, Digital Media or a related field.
• Experience creating content, communications or customer-facing materials in a professional environment.
• Strong attention to detail, with the ability to combine copy and imagery to create engaging member communications.
• Experience working with digital marketing platforms, templates or content production processes considered an advantage but not a requirement.
• Ability to learn and navigate digital platforms and tools.
• Experience using Adobe Creative Cloud templates, particularly InDesign, Photoshop and Dreamweaver, with a basic understanding of HTML or a willingness to learn. Ability to manage multiple priorities, meet deadlines and collaborate effectively. Transferable experience and demonstrated capability will be considered in lieu of formal qualifications.
• Confidence in managing and coordinating multiple business stakeholders with varying needs, priorities and requirements.

What can we offer you?

• A workplace culture where our people feel valued, respected and empowered
• Work in flexible ways that meet work/life commitments and support wellbeing
• Professional career development and training
• Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
• Be part of a purpose led organisation that gives back to the WA community
• Opportunities for community engagement and corporate volunteering
• A very active Social Club - join one of the most active social clubs in Perth with over 900 members  

To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume. 

Applications Close: Sunday 16th August 2026

We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.

RAC is an equal opportunity employer. We are committed to building an inclusive workplace where we respect and celebrate differences. We encourage applications from people of all backgrounds including Aboriginal and Torres Strait Islander peoples, people of all ages and abilities, LGBTQI+ communities, and those from diverse cultures, languages and experiences.

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