Lifecycle and Retention Marketing Manager

Lifecycle and Retention Marketing Manager

Thank you for your interest in joining Fortune. If most of this description resonates with you, we encourage you to apply!

The big picture:

• We aim to convert our loyal readers into dedicated, long-term subscribers. This role will help build deeper relationships with subscribers by connecting them to additional Fortune products through cross-sell, upsell, and engagement initiatives.
• Our work is mission-driven, and everything we do should reflect the integrity of our journalism and orient toward the needs of our readers.

Where this role sits:

• You’ll report to our Director of Growth and work closely with teams across Consumer Marketing, Editorial, Product, Audience Development, Business Intelligence, Customer Experience, and Creative. Together, you’ll create compelling retention strategies aimed at cross-selling other products, upselling to print, reducing churn, and building a habit of regular engagement with Fortune.

Your remit:

• Develop, execute, and optimize data-informed CRM strategies that maximize the LTV of our subscribers.
• Drive cross-sell and upsell revenue, increase retention, and reduce churn. This includes the creation of targeted lifecycle campaigns, messaging frameworks, and ongoing engagement tactics.
• Conduct and leverage audience research to uncover key engagement drivers for Fortune Collaborate with cross-functional teams to implement these insights into product and content design, with a focus on features that create a measurable increase in engagement and reduction in churn rates.
• Work closely with the Customer Experience team to build and optimize the cancel/save journey. Analyze patterns of subscription cancellation, identify underlying reasons, and implement strategies that encourage subscribers to stay engaged.
• Craft retention-focused messaging that embodies Fortune’s editorial tone and journalistic integrity. Engage readers with messaging that resonates with their values and reinforces their connection to Fortune’s content.
• Use robust data analysis to monitor retention KPIs, segment audiences, and understand behavioral trends. Partner with the BI team to measure user engagement, analyze campaign performance, and adjust strategies accordingly.
• Partner with the Product and Editorial teams to prioritize and promote high-impact engagement features—such as push notifications, apps, and newsletters—particularly those that support deeper and regular engagement with Fortune.

Things that will lead to success in this role:

• Values:
• You’re passionate about independent journalism and creating a habit-forming reader experience.
• You are self-motivated and value collaboration and innovation.
• Knowledge:
• You have a deep understanding of lifecycle and retention principles, particularly as they apply to digital subscriptions and user retention.
• You have experience in subscription cross-sell and upsell.
• Proficiency in CRM and analytics tools (such as Salesforce, Google Analytics, and customer engagement platforms) to segment, track, and improve retention metrics.
• Ways of working:
• You bring an editorial mindset, thinking like a storyteller while understanding how to drive data-driven outcomes.
• You’re proactive and strategic, focused on problem-solving and optimizing the user journey for a seamless, engaging subscriber experience.
• Experience
• 3+ years in CRM, customer retention, or a related field, with a strong track record in subscription-based models.
• Experience with lifecycle marketing, retention strategies, and audience engagement tools.

Compensation:

Total compensation including Base Salary and Discretionary Annual bonus $112,000.00 to $132,000.00

About Fortune: 

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency. 

The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion. 

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