Role Overview
Are you a data-driven strategist with a passion for customer journeys? We are looking for a Life Cycle Marketing Manager to own the end-to-end customer lifecycle at Maytronics. In this role, you will be the driving force behind increasing Customer Lifetime Value (LTV), re-engaging dormant users, and maximizing revenue from our existing global community.
You will design, execute, and optimize cross-channel programs that deepen engagement and accelerate repeat purchases, all while leveraging our rich customer data and cutting-edge Salesforce ecosystem.
Key Responsibilities
- LTV & Reactivation Strategy: Lead the strategy to boost CLV/LTV. Design and scale win-back campaigns specifically targeting at-risk and dormant users (including those with 2+ years of inactivity).
- Customer Journey Mapping: Map and optimize the full journey—from post-purchase and onboarding to replenishment and repurchase. Identify friction points and turn them into engagement opportunities.
- Cross-Channel Execution: Coordinate seamless experiences across Email, SMS, App, Marketplaces, and Web. Ensure consistent messaging and timing across all touchpoints.
- Data-Driven Optimization: Analyze cohort behavior and retention trends to inform strategy. Partner with Product, CRM, and Data teams to align lifecycle initiatives with business goals.
- Platform Leadership: Own the lifecycle strategy and journey design within the Salesforce environment, partnering with IT and Marketing Automation for flawless deployment.
Job Requirements (Experience & Skills)
- Experience: 3–5 years of hands-on experience in B2C Lifecycle Marketing, with a proven track record of owning revenue-driving customer journeys. Experience in eCommerce is a significant advantage.
- Salesforce Expertise: Deep, hands-on expertise in Salesforce Marketing Cloud (SFMC), including Journey Builder, segmentation, and automation.
- Technical Ecosystem: Experience working in a Salesforce-first environment, including familiarity with Salesforce CRM and complex customer data models.
- Analytical Mindset: Strong ability to analyze data, measure LTV, and translate cohort behavior into actionable marketing insights.
- Strategic Execution: Ability to bridge the gap between high-level strategy and technical execution, working cross-functionally with data, product, and operations teams.
- Communication: Excellent English (written and verbal) and the ability to maintain a cohesive brand voice across global channels.
Skills Required
- 3-5 years of experience in B2C Lifecycle Marketing
- Experience in eCommerce
- Hands-on expertise in Salesforce Marketing Cloud
- Experience in Salesforce-first environment
- Strong analytical skills and ability to translate data insights
- Excellent written and verbal communication skills
What We Do
Maytronics’ vision is to lead the way to make pool water exceptional, for pool owners’ pure enjoyment. By providing the best-performing and easiest pool cleaning solutions, we help make owning a pool hassle-free. Since Maytronics was founded back in 1983, we have specialized in innovative technologies and solutions for swimming pool maintenance – robotic pool cleaners, pool safety products, water treatment kits, and more. Our Dolphin line of robotic pool cleaners continually sets new standards for technology, innovation, design, and reliability. With about 2 million active users worldwide, Maytronics is well-established as a leading manufacturer of robotic pool cleaners. Headquartered in Israel, Maytronics operates subsidiaries in the U.S, France and Australia, and sales offices in Spain and Latin America. We ensure full support for customers worldwide through our long-term collaborations with 80 distributors in 50+ countries
