[LI] Consumer Category

About DANA

DANA is a leading Indonesian digital wallet platform committed to making every transaction simple, secure, and accessible. As a homegrown fintech company, we serve millions across Indonesia with cashless solutions—from payments and transfers to investments.

We aim to build a trusted and inclusive financial ecosystem, driven by innovation, collaboration, and continuous learning.

Join us and be part of Indonesia’s digital transformation journey!

📌 What We’re Looking For: Consumer Category

We are looking for a Consumer Category professional to drive the strategy, execution, and performance of consumer digital goods and online payment  categories, with a strong focus on telco products, biller/tagihan, and scope of financial services.

This role is a hands-on individual contributor position, responsible for owning category outcomes end-to-end—from commercial performance and partner coordination to cross-functional execution—while ensuring strong consumer experience and sustainable business growth.

What You Will Do :

• Own and execute the consumer category strategy for digital goods (telco, billers, utilities, tagihan-based services)
• Drive category performance across GMV, revenue, margin, conversion, retention, and transaction success rate
• Develop and implement pricing, promotion, and bundling strategies to accelerate consumer adoption
• Work closely with telco operators, billers, digital goods, financial service partners to support commercial and operational initiatives
• Support commercial discussions by preparing analysis, performance insights, and optimization recommendations
• Collaborate with Product and Engineering teams to improve consumer-facing category flows and features
• Ensure smooth execution of category operations, including launches, campaigns, reconciliation, and issue resolution
• Analyze consumer behavior, market trends, and competitor offerings to identify growth and optimization opportunities
• Partner with cross-functional teams (marketing, partnerships, finance, legal, data, operations) to deliver category initiatives
• Prepare and share regular performance insights and recommendations with stakeholders

What You Will Need :

• Bachelor’s degree in Business, Management, Economics, Engineering, or a related field
• 1-2+ years of relevant experience in Category Management, Commercial, Business, or Product-related roles, preferably in tech, fintech, or digital platforms
• Hands-on experience managing digital goods products, especially:
  • Telco products (pulsa, data, roaming, etc.)
  • Billers / tagihan (utilities, internet, TV, insurance, financing, etc.)
  • online paymet financial service exposure
• Strong understanding of category performance metrics, pricing, and margin optimization
• Experience working closely with Product and Engineering teams on transactional consumer products
• Strong analytical and problem-solving skills with a data-driven mindset
• Ability to operate independently with high ownership and accountability
• Strong communication and stakeholder management skills

Preferred Qualifications :

• Experience in fintech, e-wallets, marketplaces, or digital payment ecosystems
• Exposure to high-volume, mission-critical consumer transactions
• Background in consumer category growth, commercial analysis, or digital goods operations
• Experience working in fast-paced or high-growth environments

🎯 Ready to Apply?

If you enjoy owning consumer categories, working hands-on across commercial, product, and operations, and want to contribute directly to the growth of digital goods at scale, we’d love to hear from you.

Apply now and grow with us at DANA!