Lenovo ISG Brand Manager

Posted 14 Days Ago
Be an Early Applicant
Chicago, IL
5-7 Years Experience
Artificial Intelligence • eCommerce • Information Technology • Internet of Things • Automation
At CDW, our purpose is to make technology work so people can do great things.
The Role
The Brand Manager at CDW drives revenue, profitability, and brand awareness by liaising with partners and stakeholders. Responsibilities include developing go-to-market strategies, educating sales staff, analyzing market trends, and managing partner relationships to maximize profitability.
Summary Generated by Built In

Description
Bring your IT career and talents to CDW, where you can have a greater impact, be inspired by our mission and excited about your career and future. A Fortune 200 leader, we're the driven professionals and technology experts companies turn to most to solve their IT challenges. The Brand Manager is the central liaison for the partner for working with CDW stakeholders across the organization, including sales, finance, and marketing. This position is responsible for driving revenue, profitability and awareness for their respective partner while engaging CDW partners across Partner and Product Management, Sales and Marketing. The Brand Manager interacts with senior level management regarding program development and pricing, while taking significant direction from a Category Manager.
Key Areas of Responsibility
* Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
* Analyze industry information to identify opportunities and develop strategies to increase sales
* Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
* Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
* Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
* Communicate partners' financial conditions and market new products related to the assigned partner
* Engage daily with assigned partner to always maintain an open channel of communication to ensure that all CDW and partner stakeholders are kept up to date on all issues, initiatives, projects, meetings, or conferences
* Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding
* Engage with CDW Procurement to help forecast sales volumes.
* Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
* Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share
* Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
* Assist the Product Specialists in creation and review of content for respective manufacturer ads
* Obtain and facilitate necessary partner and industry certifications
Education and/or Experience Qualifications
* Bachelor's degree + 2 years sales/marketing experience, OR
* 6 years' experience in sales/marketing, OR
* 4 years CDW PPM experience + 2 years' experience in sales/marketing
Required Qualifications
* Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
* Proficient in Microsoft Office applications
* Demonstrated financial and business acumen
Who we are:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations across the globe. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.
What you can expect from us: Culture, coworkers, careers.
CDW is not only the People Who Get IT but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you'll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self- and your best ideas- to CDW. Because diverse perspectives bring forth better problem solving- and better solutions for our customers on a rapidly evolving technology landscape.
Equal Opportunity Employer, including disability and protected veteran status
Benefits overview: [https://cdw.benefit-info.com/](https://cdw.benefit-info.com/)

What the Team is Saying

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The Company
HQ: Vernon Hills, IL
15,100 Employees
Hybrid Workplace
Year Founded: 1984

What We Do

CDW Corporation is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. For more information about CDW, please visit www.CDW.com.

Our broad array of products and services range from hardware and software to integrated IT solutions such as security, cloud, hybrid infrastructure and digital experience.

Why Work With Us

Trust, connection and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed.

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CDW Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

CDW is committed to offering a high quality, flexible work experience centered around connection, collaboration, and coworker well-being. Our flexible hybrid approach enables coworkers to get the best of working from home and being together.

Typical time on-site: Not Specified
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