Legacy Brand Specialist

FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture. Solutions for the Planet. We are passionate about the power of science to solve agriculture’s biggest challenges. With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies – including Dodhylex™ active, Isoflex™ active, rimisoxafen, and fluindapyr – to help farmers increase the productivity and resilience of their land. Our employees are at the heart of this innovation. We’re looking for bold thinkers and collaborative doers. At FMC, your ideas matter. From day one, you’ll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results. Join us in advancing the future of agriculture. Together, we’re building a more resilient planet – one innovation at a time.

About the job

Job Title: US Legacy Brand Specialist

Title: U.S. Marketing Legacy Brand Specialist

Location: Philadelphia, PA

Hybrid schedule: In-office Monday, Tuesday, and Thursday; remote work on Wednesday and Friday. Please note: this schedule is subject to change based on events and activities. 

Hours: 40 hours/week

Reports To: Matt Kampschnieder, Portfolio Manager – Herbicides, Insecticides, and Fungicides

About FMC Corporation

FMC Corporation is a global agricultural sciences company committed to advancing farming through innovative crop protection solutions. With a strong focus on sustainability and stewardship, FMC helps farmers produce food, fiber, and fuel to meet the needs of a growing world population.

From our industry-leading development pipeline to novel biologicals and precision technologies, we are passionate about the power of science to solve agriculture's biggest challenges. For more than 140 years, we've been rooted in agriculture and innovation.

Overview:
The US Legacy Brand Specialist role is part of the integrated US marketing team and is responsible for leading the regional strategic planning and in-season management processes for a group of assigned products. This role assists in market analysis, competitive tracking, pricing execution, marketing support, and lifecycle initiatives that extend value for long-standing brands in highly competitive markets. This is an excellent role for early‑career professionals who want to grow into full brand ownership and portfolio strategy roles.
Responsibilities:

• Maintain demand through targeted promotion, channel optimization, and customer retention tactics.
• Prioritize investments and campaigns based on ROI and risk.
• Support geographic expansion for still-viable brands, understanding the short-term strategy and supporting the US organization with the leadership and coordination necessary to execute.
• Update and maintain marketing tools necessary for the Commercial Sales organization to use in the implementation of annual sales territory management plans, i.e. product pricing & commercial programs, stewardship, brand promotions, and product forecasting.
• Ensure demand stabilization of key products after generic entry.
• Provide sales team with messaging for segments with loyalty to key brands with a focus on defensible subsegents.
• Support marketing and sales implementation, contributing as a member of the team in accomplishing sales, margin, EBIT and risk management objectives for assigned products.
• Provide Portfolio Marketing Manager with marketing support to evaluate and recommend new business opportunities such as co-marketing opportunities & geographic expansion, etc.
• Provide Sales and Finance functions with direction and guidance on administration of all marketing programs and incentives for assigned products, ensuring adequate review process prior to implementation as well as in-season performance assessment.
• Provide oversight for product label changes or reformulations.
• Accountable for product stewardship.
   

Required Education:
BS Agriculture, Business, Marketing or related field
Qualifications: The preferred candidate will have some mix of the following qualifications

• Experience in brand development and marketing.
• Marketing or sales experience in the US crop protection market.
• Experience in account management, sales, or sales management.
• Working knowledge of marketing processes, including brand pricing strategies, demand forecasting, and brand life cycle management.
• Ability to work across business functions to drive portfolio decisions and gain organizational alignment on plan execution.
• Basic understanding of databases (customer and market research) with emphasis in the management and utilization of data to drive informed marketing decisions.
• Ability to think and work in integrated teams including discovery and development, global planning, resourcing, manufacturing and marketing with demonstrated ability to determine future trends and market opportunities.
• Financial/analytical skills, which include, NPV analysis, break-even analysis, and in-season competitive response evaluations.

Competencies

• Attention to Detail – accuracy in regulatory and pricing work.
• Analytical Thinking – comfortable with data, trends, and reporting.
• Ag Market Understanding – basic knowledge of crop systems and channels.
• Project Management – keeps tasks organized and deadlines on track.
• Collaboration – works well with sales, agronomy, supply, and regulatory teams.
• Growth Mindset – desire to learn brand strategy and product lifecycle management.

FMC is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all individuals are treated with respect and dignity. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status. Employment decisions at FMC are based on business needs, job requirements, and individual qualifications. We value diversity and strive to ensure that our hiring and employment practices support a work environment that is free from discrimination and harassment.