Lead/Sr. Growth and Retention Marketing Manager

***** This role is based in San Francisco, CA - Office days are Wed and Thur *****

Who We Are

We’re building the future of real estate — today.

HomeLight is the essential technology platform used by hundreds of thousands of homebuyers and sellers to partner with top real estate agents and loan officers to win at any step of the real estate journey, whether that’s finding a top agent, securing a competitive mortgage, or ensuring an on-time, easy close.

HomeLight facilitates billions of dollars of real estate on its platform every year. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all. Our team breaks barriers every day while staying committed to HomeLight's goals and core values, which is a crucial element to our shared success.

Who You Are

We’re looking for a Sr./Lead Growth & Retention Marketing Manager to own and scale marketing strategies that drive acquisition, engagement, and retention for our real estate agent and loan officer products. In this high-impact, full-stack marketing role, you will lead end-to-end marketing efforts, leveraging data, experimentation, and multi-channel strategies to increase adoption and revenue.

You are a strategic, results-driven marketer with a proven ability to develop and execute campaigns that deliver measurable impact. You have a growth mindset, thrive in fast-paced environments, and are skilled at blending demand generation, growth marketing, lifecycle marketing, content strategy, and sales enablement tactics to create full-funnel marketing programs.

This role will work closely with our VP of Marketing, President, COO, and CEO to shape and execute HomeLight’s growth strategy for key products.

What You’ll do Here

• Own the end-to-end growth and retention marketing strategy for our enterprise lender partners and loan officers, optimizing for registrations, demos, engagement, and long-term retention.
• Scale acquisition and retention efforts through multi-channel campaigns, including ABM, webinars, email, SMS, loyalty programs, content marketing, in-person events, and more.
• Analyze and report on key performance metrics, using insights to optimize marketing strategies and continuously improve impact. 
• Develop and execute GTM strategies for new and existing products, ensuring strong positioning, impactful launch plans, and sustained adoption.
• Lead A/B testing and experimentation to identify high-impact opportunities, improve conversion rates, and drive revenue growth.
• Create compelling messaging and sales enablement materials to effectively communicate HomeLight’s value proposition to real estate professionals.
• Develop and manage marketing assets such as landing pages, product collateral, email nurture sequences, customer education materials, and social media content.
• Partner with Sales, Product, Lifecycle, and Design teams to align marketing efforts with business objectives and drive cross-functional execution.

What You Bring

• 6+ years of experience in growth marketing, demand generation, and/or lifecycle marketing, ideally in a B2B2C fintech, proptech, or startup environment.
• Proven ability to develop, execute, and measure full-funnel marketing strategies that drive both customer acquisition and retention.
• Expertise in demand generation growth marketing, lifecycle automation, content marketing, and sales enablement.
• Hands-on experience with tools such as HubSpot, Webflow, Iterable, Google Analytics, HotJar, AirTable, Canva, and Figma.
• Strong analytical mindset, with experience using data to inform decisions, optimize campaigns, and measure ROI.
• Exceptional copywriting skills, with the ability to translate complex products into clear, engaging marketing materials.
• Excellent project management and leadership skills, with the ability to collaborate across teams and manage multiple initiatives at once.
• Passion for real estate, technology, and growth marketing, with a desire to innovate and experiment to drive impact.

Benefits and Perks

• Medical (Aetna or Kaiser), Dental & Vision (Guardian)
• Long-Term Disability & Short-Term Disability,
• Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
• 401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
• Commuter benefits are offered in certain locations
• PTO, including Volunteer Days to give back to your community
• Annual Anniversary Perks, including professional development and sabbaticals!
• HomeLight Services to help you with buying and selling your home

The following compensation information is provided to comply with job posting disclosure requirements in Colorado, New York, Washington, and California.
Base Pay Range: $165,000.00 - $205,000.00, base pay will vary depending on several factors, such as the position, location, qualifications of the individual, market conditions, and other operational business requirements.

Let’s chat! 

HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request and any accommodation will be addressed confidentially.