Leads Manager

Posted 2 Months Ago
Be an Early Applicant
3 Locations
In-Office
Junior
Real Estate
The Role
Manage and allocate web lead sources while coaching real estate agents on lead conversion, CRM usage, customer service, and technology adoption. Host individual and group coaching events, drive revenue and performance metrics, support agent recruiting and retention, coordinate education strategies with leadership, and communicate with branch managers and associates. Represent the Web Leads team at meetings and oversee agent recognition programs. Local, regional, and occasional overnight travel may be required.
Summary Generated by Built In

Web Leads Director 

We are seeking a Web Leads Director who will play a key role in the coaching and development of Coldwell Banker Realty real estate agents associated with Anywhere Internet Lead Generation.  Anywhere is responsible for establishing business opportunities for independent sales associates affiliated with Coldwell Banker Realty.   The Web Leads Director will take part in the allocation and management of several Lead sources, as well as educate agents on various CRM platforms.

Responsibilities:

  • Lead and Agent management. Coaching; Lead Conversion, Support, Recruiting, Retention; strategic initiatives, communication and accountability
  • Host multiple weekly Coaching events including individual events, small and large group events, and national events. 
  • Drive company Revenue through lead conversion and primary service initiatives. 

Service Performance:

  • Coach and develop real estate agents who are associated with CBR Internet Lead Generation to improve their Web Lead conversion.
  • Effectively educate agents on specific use of proprietary and/or Third-Party CRM and referral assignment technology. 
  • Work closely with the Director of Web Leads, Local Operating Company Senior Leadership and Referral Service Operations Director to establish and execute strategies to successful achievement of business goals and key metrics for CB Internet Lead Generation.
  • Work with Web Lead Directors and Referral Service Operations Managers to plan and implement agent education.
  • Effectively manage the lead and referral allocation from various lead sources provided by CB Internet Lead Generation.
  • Act as the primary advocate for, HOME, MOXI and other company provided CRMS. Demonstrate how to leverage these resources to drive success. Ensure that agents volunteering to participate with Web Leads, meet the engagement standards in all aspects of the program including education, customer service and technology adoption.
  • Communicate with office managers and associates to promote and achieve performance metrics by source within Web Leads and maximize the affiliation of real estate agents to Coldwell Banker Realty.
  • Communicate with Branch Managers and Associates to promote and achieve performance metrics by source within Web Leads.
  • When needed represent the Web Leads team, and the company at local branch and regional office meetings.
  • Oversee world-class execution of agent recognition events and adoption of CBR Internet Lead Generation uniform national recognition standards. Ensure adequate agent communication and support, interaction and coaching to maximize agent retention.

Minimum Qualifications/Experience

  • Proven experience with effective referral opportunity conversion.
  • Excellent communication skills with emphasis on effective use of virtual channels with the ability to virtually coach, develop and manage agents remotely.
  • Excellent platform and classroom style public speaking experience required.
  • Ability to work well under pressure in a fast-paced, high volume environment.
  • Proven ability to present concepts, data analysis and project plans and execute accordingly.

Preferred Qualifications/Experience

  • 2+ years of brokerage management, assistant management or past leadership training.
  • Current local real estate license required or willingness to obtain within first 6 months of employment.

Travel requirements may include:

  • Local and Regional travel, as needed, dependent on coverage area and branch office meetings
  • Education and training summits for CB Referral Services 
  • Overnight travel: 0 – 10%
About Us

Coldwell Banker Realty represents Coldwell Banker’s company-owned brokerage offices, with a roster of more than 44,700 affiliated agents across the U.S. They handle 153+ billion in annual sales volume and serve as operational hubs for training, marketing, and regional leadership. Coldwell Banker Realty is a subsidiary of Compass International Holdings.

Compass International Holdings is a global real estate services company empowering real estate professionals with everything they need to realize their entrepreneurial potential. With a presence in every major U.S. city and approximately 120 countries and territories, Compass International Holdings serves millions of buyers and sellers through a portfolio of some of the most recognized and iconic brands: @properties, Better Homes and Gardens® Real Estate, CENTURY 21®, Christie's International Real Estate, Coldwell Banker®, Compass, Corcoran®, ERA®, and Sotheby's International Realty®. In addition to brokerage services, Compass International Holdings offers integrated services, such as mortgage, title, insurance, escrow, and relocation.  

  • NYSE: COMP
  • 340,000 Real Estate Professionals
  • 2,000+ independently owned and operated brokerages
  • 120 countries and territories

Skills Required

  • Proven experience with effective referral opportunity conversion
  • Excellent communication skills and ability to coach, develop, and manage agents remotely using virtual channels
  • Excellent platform and classroom-style public speaking experience
  • Ability to work effectively under pressure in a fast-paced, high-volume environment
  • Ability to present concepts, data analysis, and project plans and execute accordingly
  • Two or more years of brokerage management, assistant management, or leadership training experience
  • Current local real estate license or willingness to obtain one within six months
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The Company
HQ: Madison, NJ

What We Do

Anywhere Real Estate Inc. is the parent company of leading real estate brokerage brands and service businesses, offering integrated residential real estate services including franchise, brokerage, relocation, and title and settlement businesses.

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