Web Leads Director
We are seeking a Web Leads Director who will play a key role in the coaching and development of Coldwell Banker Realty real estate agents associated with Anywhere Internet Lead Generation. Anywhere is responsible for establishing business opportunities for independent sales associates affiliated with Coldwell Banker Realty. The Web Leads Director will take part in the allocation and management of several Lead sources, as well as educate agents on various CRM platforms.
Responsibilities:
- Lead and Agent management. Coaching; Lead Conversion, Support, Recruiting, Retention; strategic initiatives, communication and accountability
- Host multiple weekly Coaching events including individual events, small and large group events, and national events.
- Drive company Revenue through lead conversion and primary service initiatives.
Service Performance:
- Coach and develop real estate agents who are associated with CBR Internet Lead Generation to improve their Web Lead conversion.
- Effectively educate agents on specific use of proprietary and/or Third-Party CRM and referral assignment technology.
- Work closely with the Director of Web Leads, Local Operating Company Senior Leadership and Referral Service Operations Director to establish and execute strategies to successful achievement of business goals and key metrics for CB Internet Lead Generation.
- Work with Web Lead Directors and Referral Service Operations Managers to plan and implement agent education.
- Effectively manage the lead and referral allocation from various lead sources provided by CB Internet Lead Generation.
- Act as the primary advocate for, HOME, MOXI and other company provided CRMS. Demonstrate how to leverage these resources to drive success. Ensure that agents volunteering to participate with Web Leads, meet the engagement standards in all aspects of the program including education, customer service and technology adoption.
- Communicate with office managers and associates to promote and achieve performance metrics by source within Web Leads and maximize the affiliation of real estate agents to Coldwell Banker Realty.
- Communicate with Branch Managers and Associates to promote and achieve performance metrics by source within Web Leads.
- When needed represent the Web Leads team, and the company at local branch and regional office meetings.
- Oversee world-class execution of agent recognition events and adoption of CBR Internet Lead Generation uniform national recognition standards. Ensure adequate agent communication and support, interaction and coaching to maximize agent retention.
Minimum Qualifications/Experience
- Proven experience with effective referral opportunity conversion.
- Excellent communication skills with emphasis on effective use of virtual channels with the ability to virtually coach, develop and manage agents remotely.
- Excellent platform and classroom style public speaking experience required.
- Ability to work well under pressure in a fast-paced, high volume environment.
- Proven ability to present concepts, data analysis and project plans and execute accordingly.
Preferred Qualifications/Experience
- 2+ years of brokerage management, assistant management or past leadership training.
- Current local real estate license required or willingness to obtain within first 6 months of employment.
Travel requirements may include:
- Local and Regional travel, as needed, dependent on coverage area and branch office meetings
- Education and training summits for CB Referral Services
- Overnight travel: 0 – 10%
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
Skills Required
- Proven experience with effective referral opportunity conversion
- Excellent communication skills and ability to coach, develop, and manage agents remotely using virtual channels
- Excellent platform and classroom-style public speaking experience
- Ability to work effectively under pressure in a fast-paced, high-volume environment
- Ability to present concepts, data analysis, and project plans and execute accordingly
- Two or more years of brokerage management, assistant management, or leadership training experience
- Current local real estate license or willingness to obtain one within six months
What We Do
Anywhere Real Estate Inc. is the parent company of leading real estate brokerage brands and service businesses, offering integrated residential real estate services including franchise, brokerage, relocation, and title and settlement businesses.
