ABOUT UNILEVER
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.
About the Role
Unilever Food Solutions (UFS) supports chefs, restaurants, hotels, and food operators with trusted brands and culinary expertise. The Leads Management Marketing Executive drives customer acquisition by managing and optimizing the full lead lifecycle — from generation to conversion — ensuring operators receive timely, relevant engagement that moves them toward becoming active UFS customers.
Key Responsibilities
Manage and optimize inbound/outbound leads from digital campaigns, events, sampling programs, and partnerships
Qualify leads based on operator type, business size, cuisine, and purchase potential
Develop automated and personalized nurturing journeys across different platforms and sources from both online and offline
Maintain accurate CRM data, ensuring proper tagging, segmentation, and lead hygiene
Collaborate with Sales and Culinary teams to ensure smooth lead handover and effective follow-up
Track funnel performance and prepare weekly/monthly reports on lead volume, quality, and conversion
Recommend improvements to lead scoring, segmentation, and campaign strategies
Qualifications
Bachelor’s degree in marketing, Business, Communications, or related fields
1-2 years of experience in digital marketing, CRM, or lead management (FMCG or foodservice experience is a plus)
Strong understanding of digital funnels, customer journeys, and marketing automation
Proficiency in CRM tools (Salesforce, HubSpot, or similar)
Strong analytical, communication, and project-management skills
Preferred Skills
Experience in foodservice, hospitality, or FMCG
Knowledge of operator segments (restaurants, karinderyas, hotels, catering, QSRs)
Familiarity with A/B testing, segmentation, and conversion optimization
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
