Lead Writer, Global Football

Who Are We Looking For?

Copywriters are outstanding teammates, passionate about creating sharp narratives, ensuring creative integrity, and executing to a high standard. They work under the direction of the narrative lead and work alongside producers and designers to craft outstanding creative. They can work across several projects at the same time, always working against long-term themes and seasonal strategy. They deliver creative concepts, manifestos, athlete* storytelling and creative messaging across all channels, working collaboratively with Brand Narrative, Art Directors and Designers to help shape our concepts.

What Will You Work On?

• Help shape long-term and seasonal creative concepts in partnership with the Brand Narrative team and Art Direction teams.

• Deliver best-in-class brand storytelling, with deliverables ranging from manifestos and social content, to digital campaign content, headlines, and scriptwriting.

• Ensure our content meets and exceeds the highest standards: always on-brand, culturally aware, sport-authentic, platform right, distinctive and engaging.

• Work strategically to drive brand awareness and deliver strong engagement through creative deliverables.

• Keep up to date with emerging trends in sports, design, culture, (social)media, and technology as relevant to Nike and the writing team.

• Partner effectively across teams and dimensions—social, art direction, digital design, styling, photography, production, post-production, and marketing—throughout the creative process.

• Ensure all projects are well-planned, creatively exceptional, and delivered on-time.

• Review project work for highest standards of quality, consistency, accuracy, and successful completion.

• Continually encourage and empower the team around you, working in a hands-on and highly collaborative manner to produce fresh, distinctive, effective storytelling through a high volume of work and widely varying end uses.

Who Will You Work With?

You will partner closely with the Brand Narrative team and your Global Nike Football Brand Creative studio teammates, Global Marketing, @NikeFootball Social Team, the Production team, Geo/City studios, and Legal & Business Affairs.

What You Bring To Nike

• 3-5 years writing in an agency, brand, or social environment.

• A passion for the Athlete*, Sport* and Culture.

• Deep Knowledge of Global Football; the sport, the athletes and its culture

• A portfolio of social & brand writing across platforms, displaying a distinctive voice, expert command of style and tone, and impeccable eye for detail.

• Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing content.

• Excellent verbal and visual communication skills.

• Ability to work collaboratively with strong interpersonal skills.

• Experience across brand, digital, and social writing, with a solid understanding of content platforms.

• Have a good pulse on what’s happening on the social media platforms.

• Strong time management with ability to keep multiple projects moving forward simultaneously.

• Entrepreneurial spirit with proactive approach to identifying and acting on ways to improve the work.

• Astute attention to detail and meticulous organizational skills.

• Can-do attitude with proven ability to flex and adapt to changing business needs while maintaining creative quality.

• A sense of humor and a positive spirit.