Lead Writer, German

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

Role Description 

Lead Writer, German 

Compelling content is at the heart of every successful digital marketing strategy, and we're seeking a passionate and experienced German writer to join our digital performance marketing agency.

The ideal candidate will be confident overseeing content creation for a diverse portfolio of international clients. You'll be responsible for managing junior team members, ensuring the highest quality of work, and driving impactful results.

You possess a deep understanding of SEO principles, a keen eye for detail, and a creative mindset that allows you to tailor content strategies to specific market needs.

As part of our collaborative approach, you'll work closely with various teams, including digital PR, SEO specialists, and researchers, to deliver integrated campaigns.

NB: location can be Leeds or London.

Responsibilities:

• Manage and mentor junior members of the International Content team.
• Plan, create, and review workloads for yourself and junior team members, ensuring efficient task allocation and adherence to deadlines.
• Oversee content creation and editing on your dedicated brands, ensuring all copy meets the highest standards of quality, accuracy, and brand consistency.
• Conduct content audits and provide recommendations for improving content performance and rankings.
• Support the creation of content plans, trackers, and timelines, ensuring projects are well-organized and delivered on time.
• Conduct keyword research and analysis to identify opportunities for content optimization.
• Support pitches and upsells for clients, contributing your expertise in content strategy and execution.
• Share local market insights with the wider team to inform content strategy and execution.
• Collaborate with other teams, such as PR, PPC, Creative and Media, to develop integrated marketing campaigns.
• Communicate effectively with clients, providing updates on project progress and building rapport.
• Brief work to junior team members and partner agencies.
• Have awareness of budgets and time required on content tasks and campaigns, for both monitoring ongoing work and pricing up new work.

Requirements:

• Relevant experience, ideally within a marketing agency.
• Fluency in your local language and an excellent grasp of the English language.
• Proven experience in high-quality content creation and editing.
• Excellent understanding of digital marketing and SEO principles.
• Experience mentoring or managing a team.
• Ability to conduct market research and competitor analysis.
• Full understanding of the differences between translation, localisation, and transcreation.
• Ability to provide and receive constructive feedback.
• Ability to perform under pressure and meet tight deadlines.
• Creative flair, strong organizational skills, and a proactive nature.
• High level of attention to detail.
• Ability to work independently and as part of a team.
• Adept at using AI tools to find efficiencies within your ways of working.

What you’ll get

• A role with a team and company at the forefront of digital marketing and content creation.
• A role with the Performance Marketing Agency of the Year 2024.
• The opportunity to work with a diverse portfolio of international clients.
• A collaborative and supportive work environment.
• Opportunities for professional development and growth.

Employee Transparency 

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

THE PERKS 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:  

Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year  

• Free breakfast and free lunch  
• Early finish Fridays 
• Core Hours (Mon-Thurs, flexible start/finish times)   
• Retail discounts 
• Electric vehicle salary sacrifice car scheme 
• Wellbeing programme, including Headspace & flu jabs 
• Interest free season ticket loan  
• Paid time off for Volunteering  
• Group Income Protection  
• Life Assurance  
• Private Medical Insurance or Health Cash Plan (dependent on level)  
• Group Personal Pension Plan with matched contributions from 3-6%  
• Generous Parental Leave & Pay   
• Independent mortgage advice  
• Financial education  
• Employee Assistance Programme  
• Free eye tests  
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!