The Lead Writer for Enterprise Content is responsible for telling our most powerful stories and shaping the narrative foundation for major marketing campaigns across platforms and mediums—including long‑form narratives, short‑form video scripts, and digital storytelling. This role increases St. Jude Children’s Research Hospital brand awareness and fundraising by producing deeply reported, authentic stories that reach diverse audiences and elevate the organization’s iconic brand.
This position serves as a senior writer on the Enterprise Creative and Content Team and collaborates with writers across the organization to strengthen storytelling craft. The role works closely with the Director of Writing and partners throughout the organization to deliver high‑quality, journalistic‑style content across channels.
Essential Job FunctionsLead Writing & Narrative Development- Serve as a lead writer producing high‑quality, audience‑focused storytelling and narrative frameworks across platforms and mediums.
- Execute ideas assigned by senior leadership and independently originate impactful story concepts that serve as the creative and narrative foundation for enterprise‑level marketing campaigns.
- Repurpose and adapt content across programs and platforms to maximize efficiency and reach.
- Collaborate with writers across the organization on story structure, writing technique, interviewing, ideation, and digital storytelling tools.
- Provide ongoing feedback and support to enhance the organization’s overall storytelling capability and content engagement.
- Partner with team leadership and cross‑functional marketing teams to plan and execute ambitious content strategies for major events and initiatives.
- Support storytelling around major news and institutional updates related to St. Jude Children’s Research Hospital and ALSAC.
- Identify and develop new storytelling approaches and narrative genres to reach broader and more diverse audiences.
- Support experimentation with new formats, including live storytelling, podcasting, and interactive graphics. Innovation is a priority.
Integrated Storytelling Collaboration
- Work closely with Patient Engagement, audience planners, video teams, and photography to ensure a cohesive, integrated approach to enterprise storytelling.
- Shape content using audience insights and performance data to ensure stories remain relevant, mission‑aligned, and audience‑centered.
- Develop narratives that accurately reflect and elevate scientific and medical advancements from St. Jude.
- Serve as editor for special projects or provide backup editing support as needed.
- Support and collaborate on narrative and content efforts across all teams and departments throughout the enterprise.
- Monitor and research storytelling practices across journalism, brand publishing, and peer nonprofits.
- Become an expert in the St. Jude/ALSAC brand and strategic positioning.
- Use analytics to refine storytelling strategies, improve donor acquisition and conversion, and test new storytelling styles and formats.
- Experiment with emerging channels and storytelling technologies and participate in innovation initiatives.
Job Requirements
- Bachelor’s degree required (journalism preferred).
Minimum 10 years of experience in reporting, writing, or a similar field, particularly in digital environments. - Extensive knowledge of journalistic‑style reporting, writing, and editing.
- Strong understanding of social media, public relations, and integrated communications.
- Ability to understand complex written and verbal instructions.
- Excellent analytical and problem‑solving skills.
- Highly organized with the ability to multitask and work under tight deadlines.
- Strong command of English grammar, spelling, and usage; proficiency with AP Style.
- Detailed knowledge of communication tools and mediums, including digital platforms.
- Understanding of industry trends and digital tools that enhance communications.
- Experience developing national campaigns and content initiatives with measurable results.
- High level of understanding of communications law and copyright considerations.
- Exceptional interpersonal, diplomatic, and negotiation skills.
This position is based at ALSAC’s National Executive Office in Memphis, TN and is eligible for a hybrid work schedule.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Top Skills
What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ® At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.” As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude. To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.
