WHO YOU’LL WORK WITH
The Gaming Partnerships team is a new and evolving offense at Nike, focused on breaking new ground in consumer engagement through the world of gaming. This team works cross-functionally with Brand, Category, Merchandising, and Licensing partners, while collaborating closely with external gaming platforms and strategic partners to unlock scalable digital IP and deepen youth connection globally.
WHO WE ARE LOOKING FOR
We are looking for a strategic and detail-oriented Virtual Product Manager with a deep understanding of Nike’s product and brand portfolio and a strong passion for the gaming industry. This individual brings retail merchandising and assortment planning expertise, paired with the ability to translate physical products into compelling virtual experiences across gaming platforms. You are comfortable operating in ambiguity, excel at cross-functional collaboration, and are energized by building structure in emerging spaces.
You bring strong problem-solving skills, an eye for product storytelling, and the ability to connect brand, category, and consumer insights into cohesive virtual product strategies. You thrive in a fast-moving, partner-driven environment and are equally effective working internally and externally.
Required Qualifications
4–6 years of experience in retail merchandising and assortment strategy
Bachelor’s degree or equivalent combination of education, experience or training
Intimate knowledge of and passion for the video game industry
Strong problem-solving skills and ability to manage complex, cross-functional projects
Strong knowledge of sneaker and streetwear trends
WHAT YOU’LL WORK ON
You will help shape Nike’s virtual product strategy within gaming by curating and translating physical products into dynamic in-game assortments that support brand storytelling, partner needs, and consumer engagement.
Support the virtual product strategy for Nike in video games by curating past, present, and future product integrations into a dynamic in-game portfolio
Collaborate cross-functionally with Brand and Category teams to ensure virtual product plans align with partner objectives and business priorities
Coordinate across product types (Footwear, Apparel, Accessories) and brands (Nike, Jordan, Converse) to ensure cohesive assortment planning
Participate in key product, merchandising, and brand seasonal gates to align on virtual adoption opportunities
Partner closely with gaming partners to drive and execute assortment plans
Support special gaming projects in collaboration with internal teams
Navigate ambiguity by creating structure, processes, and clarity in a rapidly evolving space
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
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What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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