Lead UX Designer - Games

Reposted 9 Days Ago
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Helsinki, FIN
In-Office
Senior level
News + Entertainment
The Role
Lead UX Designer driving strategic, accessible, player-centric UX for casual games. Own UX vision, accessibility leadership, research-driven testing, mentoring, cross-functional collaboration, documentation, and prototypes (Figma/Unity).
Summary Generated by Built In

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Who We Are

From games on TV to mobile and web, Next Games is a Netflix first-party studio that develops approachable games to entertain a diverse, global audience. 

We design games that Netflix members can enjoy every day as part of their subscription. Our games released on Netflix to date include TV games Boggle Party, Pictionary Game Night, Party Crashers: Fool Your Friends, and Underwatermelon, as well as Netflix Puzzled, available on mobile devices and on tudum.com.  

We proudly combine our Finnish game development culture with Netflix's global entertainment culture, embracing the strengths of both and empowering our talented and diverse teams to deliver their best work yet. 

The Role

As a Lead UX Designer, you will help create high-quality games that are playable, enjoyable, and accessible to a broad audience. In this role, you will work closely with your team daily and develop and execute a strategic UX vision for each of our games, demonstrating a deep understanding of our audience and their needs as players.

You will maintain consistent relationships with players and provide valuable insights to the team, enabling a player-centric approach to improving game features and iterations. Your excellent communication skills and strong sense of teamwork make you a supportive collaborator. You are passionate about accessibility, with years of experience advocating for best practices and championing inclusive design. As the studio’s accessibility expert, you will lead accessibility efforts, mentor your team, and ensure our games are welcoming to all players.

Responsibilities
  • Guide the team through all steps of the UX process to holistically improve the game experience.

  • Design accessible, usable, and enjoyable UX for a broad, casual audience, defining game communication, structure, and content strategy.

  • Champion accessibility as the studio expert: lead best practices, facilitate workshops, and ensure guidelines are current and implemented.

  • Manage, mentor, and support team members, fostering growth in UX and accessibility.

  • Apply scientific methods and Design Thinking to UX research, testing, and feature development, ensuring data-driven decisions.

  • Collaborate with cross-functional teams (UX researchers, UI artists, designers, artists, leads, stakeholders) to enhance processes and game quality.

  • Advocate for players through direct community engagement and sharing insights to inform design.

  • Develop and maintain frameworks for heuristic evaluation and share clear, polished documentation.

Skills and Abilities
  • Proven experience designing for both web and app platforms, taking features from concept through implementation.

  • Expertise in accessibility and inclusive design, including running accessibility tests and leading workshops.

  • Strong foundation in scientific UX research methods, including hypothesis testing, experimental design, and data analysis.

  • Ability to design game architecture, flows, wireframes, and interactive prototypes (Figma).

  • Experience with user research tools (e.g., PlaytestCloud) and basic Unity skills.

  • Excellent visual design, communication, leadership, and mentoring abilities.

  • Commitment to player-centric, collaborative, and iterative development.

  • Skilled in creating and maintaining thorough documentation and advancing UX maturity within the team.

The Team

You’ll join a diverse studio environment, working primarily from our Helsinki office. We value transparent communication, proactive problem-solving, and enthusiasm for crafting accessible experiences. As the Lead UX Designer, you will play a key role in shaping the future of our player experiences at Next Games.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Skills Required

  • Proven experience designing for both web and app platforms, taking features from concept through implementation
  • Expertise in accessibility and inclusive design, including running accessibility tests and leading workshops
  • Strong foundation in scientific UX research methods, including hypothesis testing, experimental design, and data analysis
  • Ability to design game architecture, flows, wireframes, and interactive prototypes (Figma)
  • Experience with user research tools (e.g., PlaytestCloud) and basic Unity skills
  • Excellent visual design, communication, leadership, and mentoring abilities
  • Commitment to player-centric, collaborative, and iterative development
  • Skilled in creating and maintaining thorough documentation and advancing UX maturity within the team

Netflix Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Netflix and has not been reviewed or approved by Netflix.

  • Fair & Transparent Compensation Compensation is positioned as “personal top of market” with regular recalibration and broad posted ranges for senior roles that signal the philosophy. The cash‑forward structure and clearly described pay‑mix choices help set expectations on how pay is determined.
  • Equity Value & Accessibility Employees can choose the mix of cash versus fully vested 10‑year stock options, with grants structured to be retained even after departure. This employee‑directed design increases accessibility and control over equity participation.
  • Healthcare Strength Health coverage is described as comprehensive across medical, dental, vision, and mental health, with employer funding designed to offset premiums. Additional resources like counseling/coaching and wellness support reinforce breadth in care access.

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The Company
HQ: Los Gatos, CA
13,212 Employees
Year Founded: 1997

What We Do

Netflix is the world's leading streaming entertainment service with 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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