Lead UX Content Marketing Strategist

Central Bancompany is seeking a strategic and creative Lead UX Content Marketing Strategist to shape and elevate our digital content experiences. This role sits within a high-performing marketing team and is responsible for driving a customer-centric content journey that blends usability, personalization, storytelling, and performance. You’ll play a key role in developing content that not only engages users but also guides them seamlessly through their financial lifecycle. If you’re passionate about crafting meaningful, user-first content and using insights to optimize across digital platforms, this opportunity is built for you.

This role sits at the intersection of content strategy and user experience. As the Lead UX Content Strategist, you will craft customer-centric content that enhances the digital journey and supports users throughout their financial lifecycle. Partnering closely with the Digital Banking and Marketing teams, you will apply UX best practices, customer feedback, testing insights, and analytics to create content that is informative, intuitive, and engaging—ultimately driving stronger outcomes across digital touchpoints.

You will lead the omni-channel content strategy, manage the editorial calendar, and collaborate with internal stakeholders to generate high-impact communications—from microcopy to white papers. Key content vehicles include websites, apps, mobile experiences, video scripts, emails, blogs, and social media.

• Develop customer-centric content that supports seamless digital journeys—including account opening flows, product pages, mobile app interactions, and in-app/error messaging—through the lens of content UX.
• Serve as the lead UX writer, ensuring consistent voice and tone while upholding brand standards across all digital touchpoints.
• Apply insights from usability testing, behavioral data, and user feedback to inform and improve content design and UX writing practices.
• Collaborate with the Marketing Cloud Manager to create personalized, dynamic content aligned with user personas and behavioral triggers.
• Own and evolve the content marketing calendar to support brand campaigns, product initiatives, and lifecycle marketing goals.
• Incorporate authentic storytelling, practical financial guidance, and educational content in formats that resonate with diverse audience segments.
• Ensure content across all digital channels—including web, mobile, email, and social—delivers a unified, intuitive, and personalized customer experience.
• Partner with SEO and analytics teams to optimize content for discoverability, engagement, and conversion, informed by performance data and search behavior.
• Write and edit copy across all formats: blogs, emails, web pages, infographics, product promos, and white papers.
• Mentor and support content contributors across the team to elevate quality and performance.
• Monitor trends and competitor content to ensure innovation and relevance in financial storytelling

• Bachelor’s degree in journalism, English, Creative Writing, Communications, or related field with at least 3-5 years of professional experience
• Strong command of UX writing, content marketing, and storytelling frameworks.
• Demonstrated experience writing across multiple channels (web, mobile, social, video, email).
• Highly proficient in digital tools and comfortable working in a CMS and with marketing automation platforms.
• Familiarity with digital analytics tools (e.g., Google Analytics) and ability to interpret performance data into content insights.
• Knowledge of SEO/SEM fundamentals and how they intersect with content development.
• Strong interpersonal and project management skills.
• Comfortable with an agile workflow and cross-functional team collaboration.
• Must be willing to help teammates, share knowledge with, and learn from them.
• Must be open to receiving feedback and constructive criticism.
• Positive attitude, disciplined work ethic, and eagerness to learn and grow.
• Examples showcasing your Marketing Content UX work.

BONUS SKILLS (PLUSES)

• Experience with video scripting and content repurposing for short-form platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Proficiency in social media platforms and understanding of channel-specific best practices.
• Ability to manage or contribute to digital campaigns with A/B testing and personalization.
• Passion for innovation, curiosity for emerging content formats, and a drive to continually evolve storytelling tactics

BENEFITS

• Competitive salary commensurate with experience
• Comprehensive benefits package including medical, dental, and vision coverage
• Opportunities to work one day from home per week.
• Opportunities for professional development and career growth
• Vibrant, inclusive, and family-oriented culture
• Join a company with a proven track record of success and long-term stability. As part of a financially sound bank with over 120 years in business, you’ll enjoy the security of working for an institution recognized by Forbes for more than a decade as one of the “Best Banks in America.”