Lead User Acquisition Manager

Posted Yesterday
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Georgia
Junior
Information Technology • Software
The Role
The Lead User Acquisition Manager oversees user acquisition strategies, leading a team to optimize campaigns, primarily through Google and Facebook Ads. The role requires strong leadership, analytical skills, and the ability to drive results.
Summary Generated by Built In
About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are looking for a Lead User Acquisition Manager to take ownership of user acquisition strategy and execution. The ideal candidate is a strong, structured, and systematic leader with proven experience driving results across major UA channels. This is a high-priority role focused on building and motivating teams, pushing processes forward, and ensuring measurable growth.

Key Responsibilities
  • Lead and manage a team of user acquisition specialists, setting clear goals and ensuring accountability.

  • Develop and execute strategies across Google and Facebook Ads, leveraging expertise to optimize performance.

  • Drive growth through structured processes, technical rigor, and data-driven decision-making.

  • Motivate, inspire, and energize the team, fostering a high-performance culture.

  • Act as a strong, visible leader who can oversee operations, implement improvements, and ensure the team meets targets.

Qualifications
  • 2+ years of hands-on experience in Google Ads and separately in Facebook Ads.

  • Native-level proficiency in Russian (mandatory).

  • Proven leadership skills with experience managing teams and driving processes.

  • Strong analytical and technical skills to oversee UA campaigns effectively.

  • Energetic, proactive, and able to push initiatives forward while maintaining team motivation.

  • Experience in scaling user acquisition efforts and achieving measurable growth.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

  • Performance-Based Growth: Career progression and rewards directly linked to measurable results and impact.

  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)

  • First Interview (60 minutes)

  • Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

#LI-Remote

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The Company
HQ: San Francisco, California
28 Employees
Year Founded: 2018

What We Do

Ruby Labs is a leading tech company that creates innovative consumer products across the health, education, and entertainment sectors. Our journey began in 2018 in London, UK, as a collaboration between two friends with extensive expertise in business, technology, and marketing.

From the start, our vision has been to build a world-class tech company that develops category-leading products used by millions of users worldwide. We aim to create easily accessible platforms that offer engaging and valuable experiences across various aspects of people's lives. Since our launch, we've successfully brought seven consumer products to the global market, each addressing unique needs in health, education, or entertainment.

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