What is Cirkul?
Cirkul is a rapidly growing company on a mission to transform how beverages are developed, distributed, and enjoyed. It’s a new way to hydrate—so much so that 96% of customers say they drink more water with Cirkul!* With over 150 flavor options available without sugar or calories, Cirkul provides customers with a fully customizable, reusable water bottle and cartridge system. Since 2018, millions have dropped sugary soda and energy drinks, and turned up their plain boring water with Cirkul! A full range of products is available at DrinkCirkul.com, and Cirkul is also sold by Amazon, Costco, Walmart, Kroger, and grocery stores nationwide.
*Based on a survey conducted with 3,258 Cirkul Customers
What is this role?
Cirkul is looking for a Lead UI/UX Designer to drive the strategy and execution of user-centered design across our digital experiences. This is a pivotal role for someone who wants to both define the vision and roll up their sleeves to execute it. You’ll be responsible for shaping how our customers discover, learn about, and engage with our products—improving clarity, conversion, and delight. You'll partner closely with Marketing, Ecommerce, and Engineering, while presenting design strategy directly to executive stakeholders, to deliver thoughtful and compelling user experiences that support our business objectives.
What does an average day look like?
Driving Results:
- Define and own a rolling 12 month UX roadmap, aligned to Web/Ecommerce and company-wide OKRs.
- Lead user research and usability testing to identify friction points and inform design strategies.
- Use data-driven insights, A/B testing, and performance metrics to iterate and optimize design solutions.
- Analyze customer behavior across channels and touchpoints to propose improvements.
Taking Ownership:
- Own the end-to-end design process—from discovery to deployment—across mobile and web applications.
- Establish governance for a scalable design system, ensuring a consistent visual and interaction language.
Making Decisions:
- Translate business goals and user needs into wireframes, high-fidelity mockups, and clickable prototypes that balance near-term UX KPIs with longer term vision.
- Map customer journeys and user flows that enhance onboarding, discovery, and product engagement.
Cultivating Relationships:
- Partner with Marketing leads, Product Managers, and Engineers to align design direction with brand, conversion, and product goals.
- Champion the user across cross-functional teams and be a trusted design voice in strategic conversations.
Instilling Trust:
- Communicate design concepts and decisions clearly, building consensus among cross-functional stakeholders and incorporating feedback with ease.
- Maintain a user-first mindset while balancing technical constraints and business needs.
Customer Focus:
- Deliver beautiful, intuitive, and highly functional interfaces that elevate the user experience.
- Stay on the pulse of UX/UI trends, emerging tech, and digital behavior to constantly push our design forward.
What background should you have?
- Bachelor’s degree in Interaction Design, HCI, Graphic Design, or a related field (or equivalent experience).
- 5+ years of experience in UI/UX design with a strong portfolio demonstrating strategic and hands-on work.
- Proven experience owning design direction and managing programs/teams across major digital initiatives—ideally within eCommerce or DTC.
- Expertise in Figma, Sketch, Adobe XD, or similar design/prototyping tools.
- Strong understanding of user-centered design, conversion principles, information architecture, and responsive/mobile-first frameworks.
- Experience with A/B testing, user research, and data-informed decision making.
- Clear, confident communicator with excellent collaboration skills and comfort presenting to senior audiences.
- Experience working closely with marketing and eCommerce teams (DTC brand-specific experience is a big plus).
What do we offer?
- Competitive salary based on experience and market
- Generous benefits, 401k match, and PTO (even insurance for your fur babies!)
- Employee discounts on Cirkul products
- New corporate office space with great amenities
- Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
- A culture that rewards results
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Please note: At this time, we will not provide sponsorship for employment visas. Candidates must be authorized to work in the United States without current or future sponsorship.
Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.
Top Skills
What We Do
At Cirkul, we are transforming the pillars of Modern CPG with a mission to make a healthier world by helping people enjoy drinking more water! And it all begins with a reusable product, end-to-end US-based manufacturing, and a digital-first model.
In 2016 we identified the opportunity to develop an innovative beverage delivery system that would make it easier for the average consumer to drink more water. Our reusable water bottle features cartridge technology that makes drinking more water delicious, fun, and personalized!
Our technology is also disrupting bottled drink distribution. We have saved over 250M plastic bottles since launching in 2018 and our cartridge technology dramatically reduces the shipping weight, volume, and plastics used by traditional bottled beverages.
Here at Cirkul we are reinventing CPG, while building a business that is centered on consumer health, personal choice, and environmental sustainability. If taking care of yourself while taking care of the planet sounds good to you, maybe you should join us! https://drinkcirkul.com/pages/careers
