MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
About WPP
MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
We are seeking a Lead Technical Project Manager to manage high-complexity, multi-faceted Adobe Martech and data projects characterized by higher levels of uncertainty and technical depth. In this role, you will act as a strategic and tactical linchpin solving complex client challenges, establishing project management best practices, driving practice standardization, and mentoring less senior TPMs.
What will your day look like?As a Lead TPM, you will go beyond project execution: you will actively support leadership in managing business performance, foster long-term client relationships, drive innovation across projects and teams, and help grow the overall TPM practice at MAP.
Governance, Strategy & Process Optimization
- Risk & Change Management: Drive and own risk mitigation, scope management, and change control processes across complex technical projects.
- Standardization & Best Practices: Drive and own process standardization and optimization across teams and departments.
- Resource & Capacity Management: Ensure optimal utilization of technical resources.
- Process Acceleration: Implement strategies and tactics that produce faster turnaround times on feature delivery while maintaining high-quality standards.
Technical Leadership & Prioritization
- Multi-Project Leadership: Demonstrate the ability to lead multiple projects simultaneously, effectively managing competing priorities, cross-functional dependencies, and complex technical deliverables.
- Data & Architectural Guidance: Communicate with Architects, and technical leads to evaluate system architecture, data flows, technical debt, and sustainable delivery options within the Adobe ecosystem.
- Task Decomposition & Prioritization: Break down complex, undefined assignments into actionable, structured tasks. Lead prioritization based on relevancy, business impact, and ease of implementation.
Stakeholder Management & Practice Growth
- Stakeholder Alignment: Establish and nurture relationships with key internal and external stakeholders (Clients, Account Leaders, Vendors, and Executive Sponsors).
- Mentorship & Line Management: Supervise, guide, line-manage, and mentor TPMs and Senior TPMs.
- Client Pitches & Innovation: Inspire clients with new technical solutions and opportunities, leading reports, presentations, and technical pitch support for business development.
You will be the central driver collaborating closely across multi-disciplinary teams:
- Tech & Data Team (Adobe Architects, Developers, Data Insights Consultants, Data Scientists, and Application Consultants)
- Account Team & Project Managers (aligning on commercial, client, and scope expectations)
- Client Technical & Business Stakeholders (guiding technical strategy and delivery)
- Experience Teams (Strategists and Designers)
- Department Leads & TPM Practice
Experience & Background
- 10 - 15 years of relevant experience as a Senior Technical Project Manager in similar roles focusing on the Adobe ecosystem (preferable focus on ACC, AEP, AJO, CJA, Target, Marketo).
- Previous line management experience, including coaching and developing team members, is highly desirable.
- Proven experience in successfully managing complex, large-scale projects involving technical and data integration within the Adobe ecosystem (preferable focus on ACC, AEP, AJO, CJA, Target, Marketo).
- Proven experience working with teams in different time-zones globally. Preferable working time is US East Coast.
Adobe Platform & Technical Expertise
- Deep subject matter expertise in leading Adobe enterprise platforms: Adobe Experience Platform (AEP), Adobe Campaign (ACC/AJO), Customer Journey Analytics (CJA), or Adobe Target / Analytics.
- Advanced conceptual and technical understanding of data modeling, service-oriented architectures, APIs, system integrations, and data privacy regulations.
- Expert knowledge of project development lifecycles and Agile frameworks (Scrum, Kanban) across multi-team configurations.
Client & Strategic Acumen
- Excellent stakeholder management and communication skills—capable of seamlessly translating complex technical language into business strategy for executive client teams.
- Ability to drive strategies on both a theoretical and technical level, with proven experience building client maturity models and data strategy roadmaps.
Certifications
- Adobe Certifications: Adobe Certified Expert / Business Practitioner (ACC BP), AEP / CJA Architect or Specialist, Adobe Workfront Certification
- Agile & PM: PSM II / CSM / PMP
MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
#LI-EMEA
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Skills Required
- 10–15 years of relevant experience as a Senior Technical Project Manager in similar Adobe ecosystem roles
- Experience managing complex, large-scale technical and data integration projects within the Adobe ecosystem
- Deep expertise with Adobe Experience Platform, Adobe Campaign, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Target, or Adobe Analytics
- Advanced understanding of data modeling, service-oriented architectures, APIs, system integrations, and data privacy regulations
- Expert knowledge of project development lifecycles and Agile frameworks, including Scrum and Kanban
- Excellent stakeholder management and communication skills, including translating technical concepts into business strategy
- Ability to develop client maturity models and data strategy roadmaps
- Previous line management experience, including coaching and developing team members
- Experience working with globally distributed teams across different time zones
- Adobe Certified Expert or Business Practitioner certification, AEP or CJA Architect or Specialist certification, or Adobe Workfront certification
- PSM II, CSM, or PMP certification
What We Do
As of January 1st, Wunderman Thompson MAP becomes VML MAP. New chapter. Same MAP Team. We are a diverse, global team representing over 55 nationalities, all bound by our passion for helping brands create personal connections with consumers. As the world leaders in Marketing Automation, Personalization, Loyalty, and CRM at scale, we partner with renowned brands across various industries. With our presence in 14 locations worldwide, we craft innovative solutions that resonate with global audiences. Our mission is simple: humanize the connection between brands and consumers through data-driven, personalized content across all channels. Leveraging our expertise in marketing automation, personalization, loyalty, and CRM, we empower clients to deliver scalable, efficient, and impactful experiences that drive measurable business success. We are headquartered in Copenhagen and have 14 fully integrated offices in North and Central America, Europe, and Asia. We work as "one team, multiple locations." Join the journey. Consulting - Data & AI - Content & Creative - Identity & 1to1 Paid media - Technology & Platform - Operating models & processes - Operations and Optimization
