Job Description:
89. Hiring Playbook_SFMC_Platform_Architect_L45_NH_16-Apr-26
Business Title
Lead Technical Architect
Years of Experience
12 Years +
Job Descreption
This role leads technical design, implementation, and optimization of Salesforce Marketing Cloud (SFMC) and Data Cloud for personalized customer experiences. The position focuses on seamless integrations, performance tuning, and cross-team collaboration to deliver scalable solutions. Success ensures high-impact campaigns and robust CRM enhancements.
Must have skills
• Proven expertise in Salesforce Marketing Cloud
• Strong understanding of data architecture, APIs, and customer segmentation; SF Data cloud
• Hands on experience with SSJS, SQL and configuring complex solutions, along with integrations - OOTB with Salesforce and custom with tech stacks such as AWS
• Experience in designing scalable personalization solutions.
• Excellent communication and stakeholder management skills.
Good to have skills
Experience with Agile/Scrum methodologies for project management.
Familiarity with additional Salesforce certifications (e.g., Marketing Cloud Developer or Administrator).
Knowledge of AMPscript for advanced email personalization.
Proficiency in AWS services like Lambda, S3, or API Gateway for custom integrations.
Background in marketing automation tools (e.g., Marketo, HubSpot).
Understanding of CI/CD pipelines and tools like Jenkins or GitHub Actions.
Experience with data visualization tools (e.g., Tableau, Power BI) for campaign analytics.
Prior work in regulated industries (e.g., finance, healthcare) for compliance-aware implementations.
Key responsibiltes
• Lead the technical design and implementation of Salesforce Marketing Cloud and Data Cloud
• Collaborate with cross-functional teams to define personalization strategies and customer journeys.
• Ensure seamless integration with existing CRM and data platforms.
• Provide technical guidance and best practices throughout the project lifecycle.
• Troubleshoot and optimize performance across personalization campaigns; and MC platforms
• Do configuration work and align with QA on best testing strategy; follow deployment best practices
Soft skills:
• Effective Communication Clear and confident communication, especially in cross-functional and client-facing roles
• Problem-Solving & Critical Thinking proactively and think strategically, especially in dynamic environments
• Collaboration & Teamwork A strong team spirit and the ability to work well with others across departments
• Customer Orientation Being able to understand and respond to customer needs effectively
• Resilience & Stress Management The ability to handle pressure and remain focused during challenging situations
Education Qulification
1. Bachelors of Engineering
Certification If Any
1. Salesforce Marketing Cloud Architect
2. Salesforce Data Cloud Consultant (Good to Have)
Shift timing
Work in client specific time zones IST/GMT/EST / ANZ Time zone
Location:
DGS India - Bengaluru - Manyata N1 BlockBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- Proven expertise in Salesforce Marketing Cloud
- Strong understanding of data architecture, APIs, customer segmentation and Salesforce Data Cloud
- Hands-on experience with SSJS and SQL
- Experience configuring complex solutions and integrations (OOTB Salesforce and custom integrations with AWS)
- Experience designing scalable personalization solutions and optimizing campaign performance
- Excellent communication and stakeholder management skills
- Bachelor of Engineering
- Salesforce Marketing Cloud Architect certification
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
