Role: Lead - Sports.
Location: Mumbai/Bangalore
Experience: 2-5 Years
Who we are
At The Whole Truth, our mission is to ‘re-build the world’s trust in its food’. We believe consumers have lost trust in big-food companies because they’ve been selling half-truths for ages. We believe the only way to remedy this is for someone to stand up and speak the whole truth. Warts n’all.
Oh and you also get a bunch of fairly nice people to work with. If you want an in-depth look at our culture (as you must), please read this
https://www.linkedin.com/feed/update/urn:li:activity:6903960325306007552/
Nothing explains ‘who we are’ better than this
What we do
We are India’s first (and perhaps only) 100% Clean Label food company. What that means is we make food so clean, (only) we can declare each ingredient proudly upfront. #nothingtohide.
Role Overview:
We are seeking a dynamic and results-oriented Sports Business Development Manager to expand our market presence and drive growth within the sports industry. The ideal candidate will be passionate about sports, possess strong relationship-building skills, and have a proven track record in business development.
Key Responsibilities:
• Strategic Partnerships:
Identify and cultivate relationships with key stakeholders in the sports industry, including:
- National and state-level sports federations and teams
- Private sports clubs
- Sports training academies
- Sporting goods manufacturers
- Sports nutritionists and physiotherapists
- Semi-professional and hobby sports clubs
- Inter-college sports organizations
• Business Development:
- Develop and implement effective business development strategies to secure partnerships and drive sales.
- Negotiate favorable contracts and agreements with potential clients.
- Collaborate with marketing and sales teams to develop targeted marketing campaigns and promotions.
- Organize and participate in industry events, conferences, and exhibitions.
• Product Promotion:
- Position our products as essential tools for athletes and sports organizations.
- Develop and execute innovative product demonstrations and trials.
- Offer incentives and discounts to encourage product adoption and usage.
- Monitor market trends and competitor activities to identify new opportunities.
Required Skills and Qualifications:
Must have :
- Proven track record in sports business development or sales
- Excellent communication and interpersonal skills.
- Strong understanding of the sports industry, including trends, challenges, and opportunities.
Good to have:
- Ability to build and maintain strong relationships with key stakeholders.
- Self-motivated and results-oriented.
If you are passionate about Sports & Nutrition and eager to contribute to our growth, we encourage you to apply
Skills Required
- Proven track record in sports business development or sales
- Excellent communication and interpersonal skills
- Strong understanding of sports industry trends, challenges, and opportunities
- Ability to build and maintain strong relationships with key stakeholders
- Self-motivated and results-oriented
What We Do
The Whole Truth is an Indian clean-label food company focused on rebuilding consumers’ trust in food. It makes products whose ingredients are disclosed upfront, with a “nothing to hide” approach. Its range includes protein powders, plant proteins, protein and energy bars, muesli, and other nutrition products. The company emphasizes natural ingredients, transparency, and nutritional content across its food offerings for everyday consumers.
