Lead Software Engineer - Marketing Cloud

We are Lennar 

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future

Salesforce Marketing Cloud lead will be responsible for the overall analysis, architecture, design, implementation, and support of Marketing Cloud project related activities.

The successful candidate for this role will work closely with the Marketing, Sales, Engineering, and Product organizations to drive efficient and accurate email campaign execution using Salesforce Marketing Cloud.

• A career with purpose.

• A career built on making dreams come true.

• A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team 

• Configure and customize Marketing Cloud to align with business requirements. Implement and optimize customer journeys, email campaigns, and automation workflows.

• Design and implement technical solutions to support company email strategies, driving automation wherever possible.

• Collaborate with email marketing team to execute email campaigns and other marketing initiatives. Ensure campaigns are aligned with best practices and compliance standards.

• Monitor, troubleshoot and resolve problems in Marketing Cloud, including daily automated data syncs, sends, ad-hoc imports, and data extensions.

• Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability, personalization, mobile rendering, etc.

• Collaborate with the Data and Analytics team to enable the integration of data into and out of Marketing Cloud, ensuring accurate and reliable data sources. Manage data cleansing, segmentation, and personalization for targeted marketing campaigns.

• Enhance, optimize, and document marketing automation processes to effectively scale execution, reporting, and testing practices.

• Implement and maintain security best practices within Marketing Cloud. Ensure compliance with data protection regulations and company policies.

Requirements

• 6+ years’ experience with Salesforce Marketing Cloud

• Marketing Cloud Developer certifications are required

• Experience with SQL/SOQL, AMPscript, SSJS, REST/SOAP API integrations required

• Marketing Cloud Email Specialist certification, Marketing Cloud Consultant certification and Marketing Cloud Administrator certifications are a plus

• Agentforce and Data 360 (Data Cloud) experience is a plus

• Knowledgeable of B2C marketing automation and operations best practices

• Strong spreadsheet (i.e., Excel) and analytical skills

• Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice.

During the course of your employment, you may be required to use, download, or access certain Company-approved tools, programs, applications, or systems. These resources may include, but are not limited to, applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions

This role is primarily remote. However, candidates who reside within a 50-mile radius of Irving, TX or Miami, FL—or within commuting distance of any Lennar hub—are expected to work onsite at least three days per week, or as otherwise directed by their manager.

#LI-KB2

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn<https://www.linkedin.com/company/lennar/> for the latest job opportunities.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.