Lead - Social Media

Posted 25 Days Ago
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Mumbai, Maharashtra, IND
In-Office
Senior level
Information Technology
The Role
Develop and lead global social media and SMM strategies supporting brand growth, thought leadership, engagement, and demand generation. Manage organic and paid social content across major platforms, use AI for optimization and insights, analyze PPC and social performance, oversee community management and governance, and collaborate with marketing, communications, creative, and product teams on integrated campaigns.
Summary Generated by Built In

Experience: 5–7 years in digital marketing with a strong focus on social, SMM, PPC, and AI-enabled optimization for a B2B organization


Overview
We are looking for a strategic Social Media lead who can strengthen brand presence, elevate engagement, and support demand-generation goals across global channels. The ideal candidate brings deep experience in social media strategy, SMM execution, PPC integration, analytics, and the use of AI tools to improve performance. Knowledge of the technology or solutions integrator industry is preferred.

Key Responsibilities
• Develop and execute a unified social media and SMM strategy aligned with brand, demand-generation, and audience needs
• Plan, create, and manage content across LinkedIn, X, Facebook, Instagram, YouTube, and emerging platforms
• Use AI tools for content ideation, performance forecasting, workflow efficiency, and audience insights, etc
• Manage PPC campaigns across paid social to improve reach, engagement, and qualified demand
• Leverage social platforms for brand building, thought leadership, and measurable pipeline impact
• Monitor trends, competitor activity, and platform best practices to optimize content and campaigns
• Track, measure, and analyze social and PPC performance, delivering insights that guide strategic decisions
• Partner with marketing, communications, creative, and product teams to support integrated campaigns
• Ensure brand consistency and adherence to corporate guidelines
• Support social listening, community management, and platform governance
• Identify opportunities for innovation using AI, automation, and new tools

Qualifications
• 5–7 years of digital marketing experience with a strong focus on social media management, SMM, and PPC
• Experience using AI tools for content, optimization, and analytics
• Strong understanding of B2B marketing; exposure to the technology or digital transformation sector is an advantage
• Proven ability to develop strategies that drive engagement, brand visibility, and demand generation
• Proficiency with social media management, SMM, AI, and analytics platforms
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent writing, communication, and storytelling skills
• Ability to manage multiple projects and deadlines in a fast-paced environment

Knowledge of CRM and marketing automation platforms (e.g., Oktopost, Pardot, and Salesforce) is good to have

Skills Required

  • 5-7 years of digital marketing experience with a strong focus on social media management, SMM, and PPC
  • Experience using AI tools for content creation, optimization, and analytics
  • Strong understanding of B2B marketing
  • Proven ability to develop strategies that drive engagement, brand visibility, and demand generation
  • Proficiency with social media management, SMM, AI, and analytics platforms
  • Strong analytical skills and ability to translate data into actionable insights
  • Excellent writing, communication, and storytelling skills
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Exposure to the technology or digital transformation sector
  • Knowledge of CRM and marketing automation platforms such as Oktopost, Pardot, and Salesforce

Black Box Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Black Box and has not been reviewed or approved by Black Box.

  • Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical and prescription drug coverage plus dental and vision plan options. Life and disability protections are also included, along with EAP and emergency travel assistance.
  • Leave & Time Off Breadth — Time-off offerings are described as broad, including paid time off, company holidays, floating holidays, and multiple leave types such as jury duty and bereavement leave. Paid time off and benefits are also characterized as “good” in at least one recent account.
  • Retirement Support — Retirement and tax-advantaged savings options include a 401(k), FSAs, and an HSA with company contributions. A company match is also cited in one instance, suggesting some employer support for retirement saving.

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The Company
HQ: Plano, TX
5,000 Employees

What We Do

Black Box is a global digital infrastructure integrator delivering network and system integration services and solutions, support services, and technology products to businesses in the United States, Europe, India, Asia Pacific, the Middle East, and Latin America and has around 4,000 professionals globally. Black Box has strong service offerings in network integration, digital connectivity infrastructure, data center build-out, modern workplace, and cybersecurity for businesses across various industries including financial services, technology, healthcare, retail, public services like airports; manufacturing, and other sectors.

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