Lead, Social Media

RESPONSIBILITIES

1.    Develop and maintain the social and digital content strategy, channel plans and monthly content calendar.
2.    Direct the creative output of the Designers, Content Creator and Copywriter; issue creative briefs and approve all work before publication.
3.    Manage publication scheduling across all owned channels and maintain the content approval workflow.
4.    Oversee community management — comments, direct messages and mentions — and route service complaints to Customer Experience within agreed response times.
5.    Suspend, amend or reschedule content during operational disruption, incidents or periods of national or state mourning, in accordance with the communications SOP.
6.    Work with the Campaign Specialist and the Senior Marketing Manager on the deployment of commercial campaigns across owned and paid social channels.
7.    Report channel performance monthly — reach, engagement, follower growth, sentiment and campaign results — to the Head, Corporate Communications.
8.    Maintain the digital asset library, including photography, video footage, logo files and brand templates.
9.    Manage influencer, content-creator and media familiarization engagements, in coordination with the Lead, Internal/External & Stakeholder Relations.
10.    Ensure all published content conforms to AirBorneo brand guidelines, accessibility standards and applicable advertising and consumer-protection requirements.
11.    Manage social media agency and freelance creative vendors if appointed, within approved procurement thresholds.
12.    Other duties assigned by the Head, Corporate Communications.

AUTHORITY
1.    Authorized to publish content on AirBorneo's owned social and digital channels within the approved content calendar and messaging framework.
2.    Authorized to suspend or withdraw published content assessed as inaccurate, off-brand or reputationally sensitive.
3.    Authorized to approve creative work produced by the Designers, Content Creator and Copywriter.
4.    Authorized to commit content production, licensing and content-boosting expenditure within delegated financial limits.
5.    NOT authorized to publish content relating to safety occurrences, incidents, investigations, regulatory action or Government policy without the clearance of the Lead, Internal/External & Stakeholder Relations or the Head, Corporate Communications.
 

DELEGATION OF DUTIES
In the absence of the Lead, Social Media, the Head, Corporate Communications shall assume oversight of all owned-channel publication and creative approval.

The Campaign Specialist may be assigned as acting focal point for scheduled content and community management. Publication decisions arising during disruption or incident periods shall be referred to the Lead, Internal/External & Stakeholder Relations without delay.