The Role
Own and execute SEO and AI search strategy for a major multi-franchise automotive account. Lead client communications and QBRs, prioritize initiatives, mentor an SEO/AI Search Executive, and ensure technical, on-page, local, and off-site SEO excellence. Monitor algorithm and generative AI developments and apply insights to improve organic and AI-driven search performance across group and franchise sites.
Summary Generated by Built In
Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers.
We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs.
We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it?
Key Responsibilities
- Strategic Ownership: Build, own and continuously evolve a bespoke, cutting-edge SEO and AI search strategy, integrating SEO and AI-driven search optimisations to dominate organic and AI search results.
- Franchise-Wide Performance: Take full ownership of SEO and AI search performance across the customer’s entire franchise network, ensuring strategy is consistent, prioritised, and effective at both group and individual franchise level.
- Client Communication & Partnership: Act as the primary and senior point of contact for the customer. This includes leading weekly update meetings, maintaining regular email contact, and owning quarterly business reviews (QBRs), where complex strategy, technical recommendations, and performance reporting are presented clearly and confidently to senior stakeholders.
- Team Direction: Direct the day-to-day workload of the SEO and AI Search Executive, allocating tasks and quality-checking output to ensure consistent, high-quality delivery.
- Continuous Improvement: Maintain a deep and current understanding of search engine algorithm updates, the evolving role of generative AI in search, and automotive market trends. Proactively apply this knowledge to keep the account’s strategy ahead of the market.
Skills / Knowledge & Experience
- A minimum of five years’ experience in an SEO role, including demonstrable ownership of SEO and AI search strategy for a major account
- Expert knowledge in all areas of SEO including technical, off-site and on-page, plus a strong and current understanding of AI/generative search
- Advanced working knowledge of Screaming Frog, Semrush and Ahrefs
- Strong knowledge of Google Business Profile and local SEO practices across multi-location, franchise businesses
- Proven ability to lead a senior client relationship, including presenting complex strategy and data with confidence and clarity
- Experience directing or mentoring more junior team members
- Advanced experience using Google Analytics 4 (GA4) and SEO reporting tools such as Data Studio
- Strong digital skills and proficient with Microsoft Office
- Comfortable using AI Tools such as Co-pilot and Claude
Why join us?
We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.
An inclusive environment to thrive
We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.
Be rewarded for your efforts
We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.
Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials.
We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply.
"At Keyloop, AI is a daily ally: We encourage and train every employee to use our AI tools to boost their creativity and productivity."
Skills Required
- Minimum of five years' experience in an SEO role, including ownership of SEO and AI search strategy for a major account
- Deep technical SEO and AI search expertise across technical, off-site and on-page SEO
- Advanced working knowledge of Screaming Frog, Semrush and Ahrefs
- Strong knowledge of Google Business Profile and local SEO for multi-location/franchise businesses
- Proven ability to lead senior client relationships and present complex strategy and performance clearly
- Experience directing or mentoring more junior team members
- Advanced experience using Google Analytics 4 (GA4) and SEO reporting tools such as Data Studio
- Proficient with Microsoft Office
- Comfortable using AI tools such as Co-pilot and Claude and a strong current understanding of generative AI in search
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
As the largest global automotive technology company, Keyloop delivers cutting-edge solutions, tailored to the modern needs of auto retailers and OEMs alike. With 40 years of automotive DNA, and a deep understanding of what it takes to drive success, Keyloop solutions are delivered in over 90 countries, and trusted by more 20,000 retailers and 80 OEMs worldwide. From the showroom to the workshop, and everything in between, its technology facilitates distinctive customer experiences between key systems, tools and departments. With modern consumers demanding increasingly high levels of service and responsiveness, Keyloop and their partners connect retailers and OEMs to consumers through every step of their journey. Keyloop delivers a proven technology ecosystem that redesigns the automotive retail experience to cultivate lasting loyalty and optimise margins through increased efficiency, elevated experiences, and unrivalled connected data. For more information, please visit www.keyloop.com
.png)
