With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”
As our Lead SEO & AI Search Analyst, you’ll lead the development and execution of our enterprise-wide SEO and AI Search strategy to support key business objectives. You will partner with digital, marketing, and content teams, as well as external vendors, to optimise RAC’s organic search performance across our digital ecosystem and ensure visibility in emerging AI-powered discovery channels, such as ChatGPT, Google AI Overviews, and voice search interfaces.
This is an exciting opportunity to work across major digital projects like main public website redesign and re-platform, enhance technical and content performance, and provide actionable insights that improve visibility, traffic, and conversions.
What You’ll Be Doing
- Lead and implement RAC’s SEO strategy aligned with our digital roadmap and business goals.
- Optimise for Core Web Vitals, mobile performance, structured data, and crawlability.
- Drive SEO planning through major digital transformations and CMS migrations.
- Monitor evolving AI-assisted search behaviour (e.g., Google SGE, Bing Copilot, ChatGPT) and adapt RAC’s search strategy accordingly.
- Conduct keyword research and AI prompt analysis, including optimisation for natural language and voice search queries, and provide data-driven recommendations to content and technical teams.
- Embed SEO and AI search best practice into content workflows, digital experience design, and campaign execution.
- Ensure content is structured, tagged, and semantically rich to enhance discoverability across generative AI tools and conversational interfaces.
- Manage SEO tools (e.g., GA4, SEMrush, GSC) and deliver performance reports with clear insight, and adapting metrics and tools for AI-assisted search visibility
- Engage and guide external SEO and digital agencies to deliver value-aligned outcomes.
- Upskill internal teams through training, governance frameworks, and knowledge sharing.
What You’ll Bring
- Extensive experience in enterprise or agency SEO roles.
- Expertise in technical, content and backlink SEO strategy.
- Experience leading SEO for complex CMS migrations or re-platforms.
- Proficiency in tools such as GA4, SEMrush, GSC, and Screaming Frog.
- Strong stakeholder engagement and collaboration skills.
- Qualifications in Marketing, IT, Data Science or a related field.
- Relevant SEO certifications (GA4, SEMrush, Ahrefs, etc.)
- Understanding of AI-powered search environments, structured content for LLMs, and voice search optimisation.
What can we offer you?
- A workplace culture where our people feel valued, respected and empowered
- Work in flexible ways that meet work/life commitments and support wellbeing
- Be part of a purpose led organisation that gives back to the WA community
- An environment that values ongoing career development
- Free Roadside Assistance and discounts on RAC products and services including Holiday Parks and Resorts, Security, Finance, Auto Services and Insurance
- Opportunities for community engagement and corporate volunteering
Base salary range on offer for this role (dependent on experience): $120k - $145k + benefits.
Apply online – send us your CV showcasing what you can bring to the team.
Applications Close: Wednesday 10th September 2025
We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.
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What We Do
At RAC we offer career opportunities that will allow you to give back and make a difference to our members and the WA community. We pride ourselves on employing the highest calibre of people to meet our member’s needs. RAC promotes healthy living and aims to protect health and safety of employees, members and visitors.
RAC has been a part of the West Australian community since 1905. We are unique organisation, built by members for members. From our origins as a motoring club, we have grown to a diverse organisation of over 1,400 employees serving more than 1 million members with a range of products and services. RAC’s difference is that we are a membership organisation, which means we don't have shareholders and we reinvest our profits for the better of our members and the WA community.
House rules:
We really enjoy receiving your feedback, comments and experiences and enjoy getting the most out of our LinkedIn community. With this in mind, we ask that you stick to the following guidelines:
• Please be polite to other RAC LinkedIn users and treat each other as you would like to be treated.
• Please don’t give out any personal information.
• We cannot allow any inappropriate or offensive language.
• Advertising, spam, selling and links to external shopping sites are not allowed here and will be removed.
• If you want to post a link to another site to illustrate your point, please do not link to sites that require registration in order to view, or any site that prompts an automatic download as these comments will be removed.
• Page admins and the RAC LinkedIn community must be able to easily understand your message. For this reason we can't allow messages which are written in code or a language which isn’t English.
• We reserve the right to de-tag RAC from any posts or photos that we deem inappropriate.
• Please note that repeat offenders may be reported and will be blocked from the LinkedIn page
