Lead Salesforce Marketing Cloud Engineer

Reposted 8 Days Ago
Be an Early Applicant
San Francisco, CA
In-Office
190K-215K Annually
Senior level
Fintech • Financial Services
The Role
Oversee and execute design of marketing campaigns in Salesforce Marketing Cloud. Lead a small team, ensuring effective campaign deployment and monitoring.
Summary Generated by Built In
Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!

About the Role

The Lead Salesforce Marketing Cloud Engineer will guide, oversee, and execute design and validation of all marketing campaigns driven through SFMC. This role requires someone technical that understands the Salesforce Marketing Cloud suite of products, with a strong emphasis on data flow architecture, Journey Builder, and Interaction Studio (Personalization). The ideal candidate for this role will act as a technical lead for a small team of near- and off-shore resources designing campaigns within the broad hierarchy of LendingClub’s product suite, creating those campaigns within SFMC, following clear and observable standards, and overseeing the seamless deployment and monitoring of said campaigns across various digital properties.

What You'll Do

  • Architect, design, and implement (multi-channel) campaigns in Salesforce Marketing Cloud, especially using the Journey Builder and Interaction Studio tools, targeting email delivery, web, and mobile channels
  • Act as the technical lead for marketing initiatives, communicating status, and execution progress with stakeholders, as well as driving the team’s execution of said initiatives
  • Be the point person for all campaigns within the digital program, ensuring successful deployment of initiatives through digital properties, monitoring, and troubleshooting to prevent and resolve any issues that may arise
  • Design appropriate monitoring and observability tools to determine the efficacy of campaigns and their delivery. Make sure that appropriate automated alerting is in place to ensure campaigns are effective and without defects
  • Collaborate with teams across the organization, including Marketing, Business, Channel Engineering, and Data to coordinate all inputs and outputs of marketing initiatives
  • Create and maintain standards of documentation and technical processes that can be driven consistently through each marketing initiative
  • Stay up to date with SFMC features, tools, and best practices keeping the organization aligned with the latest and greatest technology

About You

  • 8+ years of experience with Salesforce Marketing Cloud technologies, especially experience with Journey Builder and Interaction Studio (Personalization)
  • Bachelor’s degree in Computer Science, or related field; or equivalent work experience
  • Proven track record of managing marketing initiatives in a large-scale organization
  • Strong troubleshooting and problem-solving skills; able to dig in on technical issues understanding the flow of data and quickly identify and resolve at the point of the problem
  • Adept technical and project management skills; able to manage technical initiatives, and the team of resources supporting them
  • Excellent communication and interpersonal skills; combine technical detail with communication to take a broad set of inputs, synthesize them, and communicate out effectively

Work Location
San Francisco
The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. LendingClub offers relocation, based on actual job level.
Time Zone Requirements
Primarily PT
While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements
As needed travel to LendingClub offices and/or other locations, as needed.
Compensation
The target base salary range for this position is 190,000-215,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of LendingClub’s Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
#LI-Hybrid
#LI-JT1


LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. 

 

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [email protected]

Top Skills

Interaction Studio
Journey Builder
Salesforce Marketing Cloud
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The Company
HQ: San Francisco, CA
1,335 Employees
Year Founded: 2006

What We Do

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. It is the only digital marketplace bank, and the first public U.S. neobank. Members can gain access to a broad range of financial products and services through a technology-driven platform, designed to help them pay less when borrowing and earn more when saving. Since 2007, more than 3 million members have joined the Club to help reach their financial goals.

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