The Role
Identifies, engages, and qualifies inbound and outbound sales leads through phone outreach. Uncovers customer needs, buying signals, and decision criteria; manages follow-up cadence, call activity, CRM records, and pipeline metrics. Collaborates with inside sales, outside sales, operations, and marketing teams to support campaigns, promotions, account strategies, and qualified lead handoffs.
Summary Generated by Built In
Job Summary:
The Lead Qualification Specialist plays a critical role at the front end of Senergy’s sales engine. This position is responsible for identifying, qualifying, and converting sales opportunities within various sized accounts through strategic outbound and inbound engagement. You will be the first point of meaningful contact for many customers—building trust, uncovering needs, and turning conversations into wins.
KEY RESPONSIBILITIES
Lead Generation & Qualification
Drive the front end of Senergy’s sales pipeline by identifying and qualifying opportunities that fuel profitability.
- Execute outbound and inbound calls to establish, qualify, and develop sales leads.
- Identify customer needs, buying signals, and decision criteria.
- Qualify prospects for handoff to Outside Sales or continued inside ownership.
Marketing & Promotional Support
Convert marketing efforts into measurable sales results.
- Respond to inquiries generated by advertising and promotional campaigns.
- Support special sales initiatives and limited-time promotions.
- Coordinate closely with Sales Management on campaign execution.
Account & Sales Team Collaboration
Work as a key connector between inside sales, outside sales, and operations.
- Participate on key account sales teams by providing inside support.
- Refer qualified leads to Outside Sales Representatives when appropriate.
- Collaborate with field sales on joint account strategies and opportunities.
Performance & Activity Management
Own your results by managing daily activity and performance expectations.
- Manage call volume, follow-up cadence, and pipeline activity.
- Execute work plans aligned with sales volume and operational goals.
- Track progress against key performance metrics.
- Utilize CRM to log all activities and key conversation data.
What You'll Bring to the Table:
- 1+ years of inside sales, lead qualification, telemarketing, or customer-facing sales experience.
- Self-motivation, resilience, and a competitive, growth-oriented mindset.
- Proven ability to engage customers by phone, uncover needs, and close business.
- Strong communication, persuasion, and relationship-building skills.
- Comfort working in a performance-driven, metric-focused environment.
- Experience using CRM systems and standard business software.
Preferred Qualifications:
- Bachelor’s degree in Business Administration, Sales & Marketing, or related field.
- 2+ years of inside sales, lead qualification, telemarketing, or customer-facing sales experience (energy, industrial, or B2B preferred).
- Proven experience in process improvement and the implementation of new procedures.
- Customer service experience is a plus.
Why You’ll Love Working Here:
- We are a forward-thinking team, constantly evolving to stay at the top of our game.
- You’ll have the opportunity to influence change, help build out our sales processes, and contribute to the company’s overall success.
- We foster a collaborative and inclusive work environment where every team member’s contribution is valued.
- Competitive salary, benefits package, and opportunities for professional growth.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
EEO Statement
Senergy Petroleum is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, veteran status, or any other characteristic protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Skills Required
- At least 1 year of inside sales, lead qualification, telemarketing, or customer-facing sales experience
- Ability to engage customers by phone, uncover needs, and close business
- Strong communication, persuasion, and relationship-building skills
- Comfort working in a performance-driven, metric-focused environment
- Experience using CRM systems and standard business software
- Bachelor's degree in Business Administration, Sales and Marketing, or a related field
- At least 2 years of inside sales, lead qualification, telemarketing, or customer-facing sales experience, preferably in energy, industrial, or B2B settings
- Experience in process improvement and implementing new procedures
- Customer service experience
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The Company
What We Do
Brad Hall Companies is a family of businesses headquartered in Idaho Falls, Idaho, operating across the western United States. They provide reliable energy solutions, supplying fuel, lubricants, and propane to commercial, industrial, and retail customers. Their diverse portfolio spans across the energy, convenience, medical, agriculture, and real estate sectors, including the management of convenience stores and fleet card programs.
