Lead - Programmatic Buying, DSP

Posted 6 Hours Ago
Be an Early Applicant
Bengaluru, Karnataka
Mid level
AdTech • Cloud • Marketing Tech
The Role
As a Lead in Programmatic Buying, you will manage campaign delivery on the DSP Platform, drive revenue growth, and work with cross-functional teams to optimize campaigns. Responsibilities include onboarding, strategy, reporting, and data analysis to meet and exceed campaign goals while collaborating with sales and product teams.
Summary Generated by Built In

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.


Who are we and What do we do? 

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

 What’s the InMobi family like?  

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

What do we promise? 

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. 

What will you be doing :

As part of the Media Buying team, you will be playing a critical operations and revenue management role at InMobi. You would be completely responsible for setting campaigns, managing and delivering revenue on the “DSP Platform” and you are expected to work closely with all stakeholders (regional sales, supply, product, engineering, marketing and ad ops teams) to drive cross functional support to maximize revenue delivered. He/ she would have to drive revenue reporting and tracking, data analytics and develop insights into supply needs, pricing optimisation, product/ tech liaising exercises.

We are looking for sharp, analytical and growth oriented professionals who can solve complex problems in a structured manner, have experience of working in cross functional roles and develop close strategic relationships with stakeholders, while proactively and clearly communicating data and insights to sales, supply, product teams and to global leadership.

You are expected to work for growing the Revenue and Margin for the region/pod allocated by actively collaborating with Customer Success/ Sales teams by understanding the capabilities of the DSP Platform.

Key Responsibilities

  • End to End Ownership of Campaign Delivery (Onboarding, Campaign creation, Optimisation, Reporting and insights etc) and Strategising for Revenue growth for both tactical and long-term opportunities.
  • Drive conversations with Sales/Customer Success teams for the smooth Campaign Delivery, handling the challenges and adopting collaborative work style.
  • Derive Insights on various Revenue, Product, and Supply metrics, to collaborate with Product/Supply teams for feature improvements
  • Meet and exceed campaign goals through campaign strategy and optimisation.
  • Own weekly Exec level revenue/ margin reporting for the portfolio of accounts.
  • Analyse volume of data to arrive at meaningful insights and strategies about the campaigns.
  • Ability to take ownership and getting things done in the stipulated time.

What do we require from you?

Ideal candidates must possess:

  • 4-6 years of experience in a Digital Native / Startup companies, involving Data Analysis with actionable insights / Revenue Management
  • Exceptional analytical skills, entrepreneurial, and a creative approach to problem solving, with the ability to understand key metrics and apply these to performance optimizations.
  • Strong, robust MS Excel skills and proven competency in numeracy and logical reasoning
  • Effective and proactive communication skills

Nice to have:

  • Outstanding teamwork, organisational & interpersonal skills, with tremendous attention to detail.
  • Ability to work across different global cultures and in a matrix style environment

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!

Top Skills

Data Analysis
The Company
1,516 Employees
On-site Workplace
Year Founded: 2007

What We Do

InMobi is the world's leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms.
As a leading technology company founded in 2007, InMobi has been recognized as a 2019 CNBC Disruptor 50 company and as Fast Company's 2018 Most Innovative Companies. For more information, visit inmobi.com
Driving Real Connections. InMobi helps brands connect with consumers in ways that matter.

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