The Role
The Lead Product Marketing Manager will develop product marketing strategies, influence stakeholders, and oversee complex product launches, aligning with business goals and customer needs.
Summary Generated by Built In
Our Story
Hello there. We’re Zopa.
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!
We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife
The Role
As our Product Marketing Lead you’ll set the direction for how one or more of Zopa’s most important product domains show up in the market, shaping propositions, narratives and go-to-market strategies that drive meaningful customer and commercial impact.
Reporting into the Head of Product Marketing, you’ll operate as a senior, trusted partner to Product Directors and senior stakeholders across Marketing, Growth, Design, Content and Comms. You’ll own product marketing strategy across a portfolio of products or a complex product domain, while also raising the bar for how product marketing is done at Zopa.
This is a high-impact role for someone who thrives at the intersection of strategy and craft; equally comfortable setting direction, influencing senior teams, and getting hands-on when it matters.
What you will be doing:
- Owning the end-to-end product marketing strategy for a complex product domain or portfolio, aligned to business KPIs and product strategy
- Defining clear positioning, propositions and messaging frameworks that scale across products, features and journeys
- Acting as the senior product marketing voice in product strategy discussions, shaping upstream decisions with a data-led perspective on how we prioritise effort across the roadmap
- Embedding with Product Directors and Design Leads to ensure our products are marketable by design
- Co-creating and stress-testing feature concepts, value propositions and customer narratives before build
- Helping teams navigate trade-offs between customer value, differentiation, complexity and speed
- Leading high-stakes or high-complexity launches end-to-end, setting the GTM approach rather than just executing it
- Partnering with Growth, Performance Marketing, CRM, Brand & Creative and Comms to deliver joined-up, customer-first campaigns
- Thinking beyond ‘launch’ to how we build engaging, relevant and valuable customer relationships across the lifecycle
- Acting as a role model and multiplier for the wider PMM team: sharing frameworks, feedback and best practice
- Improving how we use insight, testing, performance data and learning loops across product marketing
- Representing Product Marketing internally as a strategic discipline, not just a delivery function
- Influencing senior stakeholders with clear thinking, crisp storytelling and evidence-based recommendations
Partnering deeply with Product and Design
Leading go-to-market at scale
Raising the bar for product marketing
Being a senior connector and influencer
About you:
- You have deep experience in product marketing within a product-led, customer-centric business (B2C, fintech or adjacent)
- You’ve owned product marketing for complex products or portfolios, not just single launches
- You’re as strong at strategy and positioning as you are at clear, compelling copy and narrative
- You naturally think end-to-end, from early product shaping through GTM and post-launch optimisation
- You’re comfortable influencing senior product and marketing leaders
No everyone ticks every box — and that’s absolutely fine. If this sounds like your kind of role, and you think you’ve got what it takes to thrive here, we’d love to hear from you.
At Zopa we value flexible ways of working.
We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.
You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.
*Subject to having the right to work in the country of choice
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Skills Required
- Deep experience in product marketing in a product-led, customer-centric business (B2C, fintech or adjacent)
- Owned product marketing for complex products or portfolios
- Strong strategy and positioning skills
- Clear, compelling copy and narrative ability
- Experience influencing senior product and marketing leaders
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
We’re Zopa, and we want to make money work better for you. Our diverse team is united in their mission of creating simple, fair and honest financial products that have the customer’s needs at their heart. We’re proud that this dedication is reflected in our excellent rating on TrustPilot. We’ve always been unapologetically honest with our customers, and value the same in return. Their feedback helps us shape what we build, so we can provide a bank fit for today, and for the future. We’re not the new kids on the block though - we’ve been a pioneering force in finance for 16 years. In 2005, we built the first ever peer-to-peer (P2P) lending company, giving our customers access to loans built for real-life and intelligent investments backed by cutting-edge tech. In 2020, we launched Zopa Bank, meaning we could offer more – like fixed term savings backed by FSCS protection and a credit card to help customers take control of their finances. We’ve lent out over £6 billion and are proud to have made money work better for over half a million people across the UK, whether they were looking to borrow or save.
