Lead Product Marketing Manager

DIRECTV is seeking a strategic, analytically minded Lead Product Marketing Manager to help define how we grow in an increasingly dynamic media and entertainment landscape. This role is ideal for someone who excels at connecting market insights, financial rigor, and strategic frameworks to shape decisions that drive measurable subscriber and revenue impact.

You will own the full strategy cycle—from understanding consumers, competitors, and market forces; to generating data-backed insights; to translating findings into clear, actionable recommendations and execution-ready plans. Your work will inform where DIRECTV plays, how we win, and which investments deliver the greatest enterprise value.

If you’re energized by solving ambiguous problems, building fact-based strategies, and influencing senior leaders, this role is built for you.

Here's what you’ll do:

Data-Driven Strategy & Business Case Development 

• Build rigorous, insight-led business cases—grounded in strong quantitative analysis—in partnership with analytics, finance, and cross-functional teams. 
• Size market opportunities, forecast expected value, assess ROI, and recommend paths that maximize subscriber growth and long-term enterprise value. 

Strategic Planning & Go-to-Market Direction 

• Develop clear, structured strategic plans that bridge insight and action, guiding teams across sales, product, marketing, and partnerships. 
• Craft compelling executive-ready narratives that align stakeholders and drive decision-making across the organization. 
• Shape acquisition strategies spanning distribution and sales channels, partner programs, audience targeting, and save-to-invest initiatives. 

Market Intelligence & Strategic Insight 

• Conduct deep consumer, competitive, and market analyses to identify growth opportunities and emerging risks across the TV/media entertainment and subscription ecosystem. 
• Translate market signals and performance trends into strategic implications that inform channel, product, offer, and partnership decisions. 

What you’ll need to be successful:

• MBA preferred but not required. 
• Consulting background (strategy, management, or growth) combined with operating experience is highly valued. 
• 3 – 5 years of professional experience.
• Exceptional strategic thinking and numerical acumen, with the ability to structure ambiguous problems and derive meaningful insights from complex data. 
• Experience applying market analysis, financial modeling, and insight development to shape strategy in subscription-based or membership-driven businesses. 
• Familiarity with the TV/media entertainment, telco, or broader media landscape strongly preferred. 
• Strong communication and storytelling skills—able to turn analysis into compelling narratives for executive audiences. 
• Ability to thrive in a fast-paced, remote-first environment, demonstrating ownership, adaptability, and a collaborative mindset. 

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $111,122- $201,653

Low (N1): $111,122 - $166,583

Mid (N2): $116,970 - $175,350

High (N3): $128,667 - $192,885

Top (N4): $134,516 - $201,653

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!